Rishi Shah, CEO of Context Media, talks about the high ROI of Point of Care and the unique challenges in the diabetes sector to reach and enhance the lives of busy patients and doctors.
Entries Tagged as 'Novo Nordisk'
Context Media’s Rishi Shah Tackles the Challenges of Point-of-Care with Novo Nordisk’s Paul Stevenson
April 8th, 2011 · No Comments · Knowledge, News
Tags:#dtc2011·conference·Context Media·diabetes·doctors·DTC National Convention·DTC Perspectives·events·interview·Novo Nordisk·Patients·Paul Stevenson·Point of Care·Rishi Shah·Video
Can Pharma Have an Old Spice Guy? Pharma’s Problems With Personality
July 16th, 2010 · 2 Comments · News, Opinion
By Kimberly Reyes (@CommDuCoeur)
It’s no shock that on Monday, February 8, 2010, people were buzzing about the Superbowl game the day before. What was a surprise is that they weren’t necessarily talking about the New Orleans Saints first Superbowl win against the Indianapolis Colts – they were most likely gushing over the Weiden + Kennedy [...]
Tags:Amgen·celebrity·endorsement·FDA·IPhone·John Mack·Johnson·Johnson & Johnson·marketing·Novo Nordisk·Old Spice·personality·Pharma·Pharmaceutical industry·social media·Twitter·VNR·Wyeth·YouTube
A Pharma Grade Book on Social Media
August 13th, 2009 · No Comments · Opinion
By DJ Edgerton
Social media efforts of pharmaceutical companies get a lot of flak for being lackluster, ineffective, or altogether nonexistent. But really, it’s not as bad as all that. There’s already a spectrum of success, all with lessons to teach us.
Before going any further, since the rest of this post is talking about [...]
Tags:Johnson & Johnson·Novartis·Novo Nordisk·Social network·Twitter
