Tag Archives: Novo Nordisk
Context Media’s Rishi Shah Tackles the Challenges of Point-of-Care with Novo Nordisk’s Paul Stevenson
Rishi Shah, CEO of Context Media, talks about the high ROI of Point of Care and the unique challenges in the diabetes sector to reach and enhance the lives of busy patients and doctors. function...
Can Pharma Have an Old Spice Guy? Pharmas Problems With Personality
By Kimberly Reyes (@CommDuCoeur) Its no shock that on Monday, February 8, 2010, people were buzzing about the Superbowl game the day before. What was a surprise is that they werent necessarily...
Posted in Social Media
Tagged Amgen, celebrity, endorsement, FDA, IPhone, John Mack, Johnson, Johnson & Johnson, marketing, Novo Nordisk, Old Spice, personality, Pharma, Pharmaceutical industry, social media, Twitter, VNR, Wyeth, YouTube
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A Pharma Grade Book on Social Media
By DJ Edgerton Social media efforts of pharmaceutical companies get a lot of flak for being lackluster, ineffective, or altogether nonexistent. But really, it's not as bad as all that....
Posted in Social Media
Tagged Johnson & Johnson, Novartis, Novo Nordisk, Social network, Twitter
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