By DJ Edgerton
Social media efforts of pharmaceutical companies get a lot of flak for being lackluster, ineffective, or altogether nonexistent. But really, it’s not as bad as all that. There’s already a spectrum of success, all with lessons to teach us.
Before going any further, since the rest of this post is talking about [...]
Entries Tagged as 'Novartis'
A Pharma Grade Book on Social Media
August 13th, 2009 · No Comments · Opinion
Tags:Johnson & Johnson·Novartis·Novo Nordisk·Social network·Twitter