20 May/11
By Michael Smith (@mikesmith55) Capturing mindshare and market share is a key imperative for thriving organizations; social media is becoming an irresistible way of getting there. According to a...
Posted in Social Media
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Tagged action, audience, experience, feedback, feedback loop, initiative, investment, marketing, messaging, money, offline, opportunity, patient communities, perception, personalization, purchase, review, social media, strategy, targeting, website
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4 Nov/10
By Andy Smith Whenever I ask business people to share advice or lessons learned from new project or process implementations, the most common response I hear is "get buy in from the top. When...
Posted in Social Media
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Tagged business, buy in, CEO, digital strategy, finance, goal, initiative, language, market share, marketing, money, Pharmaceutical industry, progess, revenue, risk, ROI, Sales, senior leadership, social media, turnover
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16 Sep/10
By Dan Licht (@thedvl) The Great Recession. Are we in it? Are we out of it? Did it ever exist? You can find people who will argue all three sides, but whats pretty plain is, whatever it is, many...
Posted in Social Media
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Tagged barter, clients, collaborators, creativity, data, focus group, goals, innovation, money, partners, recession, research, survey
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