We’ve been writing a lot about the case for mobile in healthcare over the past couple of years. And we’re going to keep writing about it. With one quarter of US adults turning to their mobiles for healthcare information, it’s important that the industry keeps pushing forward with innovative sites, apps and tools that will [...]
Tags:conference·Conferences·events·Health·Health care·healthcare·marketing·mobile·Pharma·Pharmaceutical industry·strategy·technology·Trends
by Briana Campbell (@MsMatchGirl)
“If it’s not mobile, it won’t work in 2012 and beyond,” Jason Falls is quoted as saying in Awareness Networks 2012 Social Marketing and New Media Predictions. “We’re a marketplace conditioned to look down on our screen first. It’s not a B2C vs. B2B thing. If your users are people, you’re going [...]
Tags:BDI·case studies·Conferences·Education·events·innovation·mhealth·mobile·mobile apps·mobile healthcare·Pharma·Pharma industry·Pharmaceutical industry·roundtables·technology·Trends·User Experience·user needs
We’re always pleased to cover BDI’s Case Studies and Roundtables. With more and more consumers turning to their phones for interactions once reserved for in-person consultations and visits to the pharmacy counter or doctor’s office, the Mobile Healthcare Communications 2012 Case Studies & Roundtables is perfectly positioned to inform pharma and healthcare marketers about the [...]
Tags:Advertising and Marketing·BDI·case studies·Conferences·healthcare·information·marketing·mobile·mobile healthcare·Mobile Healthcare Communications·mobile marketing·mobile platforms·roundtables
by Dennis Portello
Everywhere you turn, a wave of seemingly ever-accelerating technology changes impact our world. From computers to communications, from basic research to go-to-market products, technology has increased productivity and, most would argue, increased our standard of living.
Against that backdrop – not to mention the backdrop of individual lives, full of smartphones, computers, iPads and [...]
Tags:developing world·Digital Innovation·global healthcare·Health·Health care·healthcare·impact·Improve·innovation·mobile·patient needs·technology·user needs
Allison Stone of MoTeCH talks about how her company is using mobile phones to help improve patient care in Africa.
Continuing our reporting from the Digital Innovation for Pharma Conference, Meredith Ressi, President of Manhattan Research talks about the myths & realities of mobile use by HCPs.
Tags:#efp·digital innovation for pharma·Manhattan Research·meredith ressi·mobile·Pixels and Pills·social media
by Krissy Goelz (@krisgoelz)
Weight Watchers – SparkPeople – Livestrong – Tap & Track – iFitOne – FatSecret – Diet Organizer – do any of these sound familiar to you?
If you’re part of the ⅔ of the adult American population who is either overweight or obese, and part of the ⅓ of that same [...]
Tags:applications·apps·communication·Compliance·Digital Tools·health apps·mobile·mobile apps·patient·Patients·technology·Trends·user needs
Today’s guest blog post is by Aarin Murray, a Search Marketing Coordinator and passionate SEO practitioner at iProspect.
By Aarin Murray
It’s a fact: Smartphone sales are rising, and according to Google, mobile search has grown four times in the past year. Yet as of June 2011, none of the top 15 pharmaceutical brands had a mobile [...]
Tags:#hcmktg·guest blog·guest post·iProspect·mobile·Mobile Connectivity·mobile optimization·pharma marketing·Pharmaceutical·Pharmaceutical industry
We’re excited to be participating in another UnNiched(micro) breakfast at the CUNY Graduate Center in October.
This one, however, will prove to be a little different from other events that UnNiched has hosted in the past. This one is a grown up show and tell, or, as they are calling it “Scratch, Sniff and Learn.”
That’s right. [...]
Tags:conference·Conferences·data·Design·Digital Tools·Education·innovation·media·mobile·Patients·strategy·technology·Thought Leaders·Trends·unNiched·User Experience·user needs
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
by DJ Edgerton (@wiltonbound)
Many [...]
Tags:digital strategy·Digital Tools·engagement·innovation·iPad·marketing·mobile·Padforce One·Pharma·Pharmaceutical industry·Sales·Sales force management system·sales reps·sales tools·technology·tools·Touchscreen·Trends·user needs
