by Russ Ward (@russcward)
What does it feel like to have a heart attack? What’s the cure for muscle soreness post-workout? What one daily habit has the most positive effect on your health?
These are real questions asked on the popular question and answer site Quora. Question sites such as Quora, Yahoo! Answers, and Fluther are proliferating [...]
Tags:Compliance·crowdsource·digital strategy·Digital Tools·Education·healthcare·metrics·Patients·Pharma·Pharmaceutical industry·regulations·social media metrics
By Russ Ward (@russcward)
Wait, wait, come back!
I know words like “semantic filtering” can make non-tech people cringe and tune out.
But I promise, this will be a user-friendly post. And it needs to be, because as these technologies change, and continue to change, so will all of our online experiences – not just those of backroom [...]
Tags:coding·command·competitor·context·customer·developer·devices·Google·iTunes·manners·marketing·metrics·Pandora·Pharma·search·SEM·semantic filtering·SEO·stakeholder·technology·website
By Russ Ward (@russcward)
It’s been a whirlwind of a year for the Pharma and healthcare industries. We dove headfirst into social media, added the iPad to our list of mobile technologies, sharpened our multi-channel marketing strategies, and waited with bated breath for some guidance from the FDA.
A lot of our friends have already published their [...]
Tags:analytics·Blog·communication·device·FDA·guidance·Health care·innovation·issues·marketing·measurement·metrics·News·page views·Pharma·posts·reader·social media·statistics·strategy·technology·Trends
Frank Dolan, Senior Vice President of Business Development at Medpanel, reviews major themes at the EyeForPharma eCommunications & Online Marketing Summit, and talks about the role of patients, metics, and communication in Pharma’s future.
Tags:#efp·conference·eComm & Online Marketing·events·eye for pharma·Frank Dolan·future·Medpanel·metrics·Patients·Pharmaceutical industry·themes·Thought Leaders·videos
By Sven Larsen (@zemoga)
Which came first – the Pixel or the Pill? That’s what we’re often asked when people talk to us about our media and marketing efforts. Of course, the real question they’re often asking us is “Do you guys know anything about Pharma or are you just winging it?”
Luckily for us, we can [...]
Tags:business·digital·marketing·metrics·Pharma industry·Sales·social media·technology·Twitter
By Dan Bobear (@dbobear)
A salesman has got to dream – it comes with the territory.
Playwright Arthur Miller wrote that quote in 1949, but for today’s pharmaceutical sales force, the words still ring true. As door-to-door sales have given way to more sophisticated approaches, sales organizations need to dream big with their eyes wide open. The [...]
Live from the E-Pharma Summit (#epharma)
John Mangano of ComScore explains why metrics are becoming more and more important to Pharma companies and how they’re impacting the FDA’s thinking about social media.
Tags:#epharma·#fdasm·Digital Tools·e-pharma summit·FDA·metrics·Pharma·Pharmaceutical industry·Thought Leaders·Trends
