The Presentation by Bob Harrell of Shire Pharmaceuticals and Dr. Peter Diamandis of the X Prize Foundation at the ePharma Summit 2011 in New York City, Tuesday, February 8th.
Entries Tagged as 'Medicine'
Pharma Marketing 2021: Accelerating Technologies and Our Radical Future
February 14th, 2011 · No Comments · Knowledge, News
Tags:#epharma·announcement·Bob Harrell·conference·ePharma Summit 2011·events·future·IIRUSA·Medicine·Peter Diamandis·presentation·Shire Pharmaceuticals·technology·Video·X Prize Foundation
WIRED Magazine’s Thomas Goetz Reveals His Strong Interest in Health Medicine and Explains His Concept of I.W.F.
February 9th, 2011 · 1 Comment · Knowledge, News
Thomas Goetz, Executive Editor of WIRED Magazine, discusses how technology can help people make better decisions about their health, and explains the concept of Information with Feeling, or I.W.F., as a way to communicate messages more efficiently through good design.
Tags:#epharma·conference·decisions·Design·ePharma Summit 2011·events·Health·IIRUSA·interview·IWF·Medicine·technology·Thomas Goetz·Video·WIRED Magazine
Peter Diamandis, MD Explains How Emerging Technologies Will Shake Up the Healthcare Industry
February 9th, 2011 · No Comments · Uncategorized
Peter Diamandis, MD – famous for his work with the X Prize Foundation – makes a special announcement about Singularity University and its mission to educate healthcare professionals on how the industry will be impacted by rapid technological change.
Tags:#epharma·change·conference·ePharma Summit 2011·events·healthcare·IIRUSA·interview·Medicine·Peter Diamandis·Singualrity University·technology·Video·X Prize
Shire Pharmaceutical’s Bob Harrell Talks About the Technological Trends Affecting Pharma and Healthcare
February 9th, 2011 · No Comments · Knowledge, News
Bob Harrell, Director of Integrated Marketing at Shire Pharmaceuticals, discusses how innovation and advanced technologies like gene sequencing will affect healthcare.
Tags:#epharma·Bob Harrell·change·conference·ePharma Summit 2011·events·healthcare·IIRUSA·interview·Medicine·Shire Pharmaceuticals·Singualrity University·technology·Video
3D Visualization is Quickly Becoming the Preferred Communication Channel
February 2nd, 2011 · 2 Comments · Opinion, Trends
Today’s guest blog post comes from Aaron Cohan. Aaron Cohan is the Director of Strategic Solutions for Amerra, an award-winning medical visualization company. He works with life-science companies across all stages of their product pipeline to adopt and develop visualization components that facilitate their communication to meet business objectives.
By Aaron Cohan (@AmerraMedical)
Not long ago, 3D [...]
Tags:animation·communication·content·healthcare·learning·Medicine·mobile·multi-channel·patient education·Patients·procedure·product launch·revenue·ROI·Sales·surgery·tablet·technique·technology·visualizations
Clarity in Pharma Writing
August 27th, 2010 · No Comments · News, Opinion
By Kimberly Reyes (@CommDuCoeur)
Even if you are the most graphic of all designers, even if you are the most chemical of all researchers, you write at work. You write reports, you write PowerPoint slides, you write emails, you write Post-It notes. You write staff reviews. You write, and you tell the world about yourself every [...]
Tags:audience·clarity·cost·health literacy·information·informed patient·Medicine·smart·treatment·value·vocabulary·writing
Watching the Media: Avandia
July 27th, 2010 · No Comments · News, Opinion
Image courtesy of Present Diabetes
By Russ Ward (@russcward)
Over the last couple of weeks, if you haven’t heard people talking about Avandia, GlaxoSmithKline’s diabetes drug, you must have been on that mythical desert island that people always talk about.
The FDA convened a hearing to discuss the drug – and specifically, to discuss the heart attacks that [...]
Tags:advertising·Avandia·Blogs·cardiology·community·FDA·GlaxoSmithKline·live·marketing·media·Medicine·News·PR·press·public relations·restrictions·Twitter
Eric Topol on Wireless Medicine
June 10th, 2010 · 1 Comment · Opinion
By Sven Larsen (@zemoga)
Eric Topol is one of the most preeminent cardiologists in the world. He’s also a blogger and TED speaker.
At TEDMED this past fall, he spoke about some applications possible with wireless medicine – using sensors in smartphones, wristbands, headbands, chest straps, shoes and adhesive patches. These are cool on their own, but [...]
Tags:Eric Topol·Health care·innovation·Medicine·mobile·smartphone·technology·TED·tools·Trends·wireless
The Rise of the Nurse Practitioner
March 24th, 2010 · 3 Comments · Opinion
By Sven Larsen (@zemoga)
Don’t think that nurse practitioners aren’t onto you.
The drinks, the swag – the truth is, they’ve seen physicians fall temptation to pharma incentives. They’ve read the literature chastising Big Pharma for influencing doctors’ treatment decisions. And as we observed in yesterday’s post on nurse communities, they talk to each other about it.
We’ve [...]
Tags:Education·Health care·Medicine·nurse·nurse practitioner·Patients·Pharma
Like Talking to a Wall: Why Pharma Needs to Speak Up
March 11th, 2010 · 2 Comments · News, Opinion
From Mark McCoy
There is a high level of dissatisfaction with our healthcare system these days, which makes pharma companies vulnerable to becoming a target for blame. It’s hard to believe that even though pharma companies discover and develop the drugs that advance medical treatment, the industry is so vilified that only cigarette makers and big [...]
Tags:American Board of Internal Medicine·doctors·Education·Legal Issues·Medicine·Opinion·Pharmaceutical industry·Residency
