By Krissy Goelz (@krisgoelz)
It’s the 41st annual Earth Day today. The holiday started small, with a Wisconsin teaching day declared in 1970, but today, it’s celebrated in almost every country on the planet.
(Hey, isn’t it great to have at least one holiday that hasn’t been co-opted by Hallmark? Oh, wait….)
We’re used to hearing about school [...]
Tags:alternative fuels·altruism·antibiotics·business·carbon-neutral·cleanup·company·corporation·disposal·Earth Day·environment·future·holiday·industries·litter·media·medication·necessity·Pharma·prescription·sustainaibility·water supply
Back in February, we held a tweetup and phone drive at the 10th Annual ePharma Summit in NYC to benefit HopePhones.org. We interviewed Tierney O’Dea about how she became involved with Hope Phones and why our readers should get involved. Tierney O’Dea is the campaign manager for Hope Phones at Medic Mobile.
Would you please tell [...]
Tags:#epharma·adherence·campaign manager·cell phones·clinic·communication·doctor·emergency·environment·family·healthcare·HIV·hope phones·Hospital·information·laptop·Medic Mobile·medication·Medicine·mobile·network·organization·phone drive·public health·recycle·social impact·Tierney O'Dea·tuberculosis·Tweetup·waste
By Kimberly Reyes (@CommDuCoeur)
Patient compliance continues to be a major threat to healthcare, and a big concern for the pharmaceutical industry. Non-compliance has been proven to negatively impact both medical outcomes and the U.S. economy. As we continue to explore digital solutions to encourage people to adhere to their medications, Medical Bill Dog’s Dennis Grace [...]
Tags:#dtc2011·adherence·communication·convention·dialogue·doctor·DTC·e-patients·economy·Epocrates·event·Google Body Browser·healthcare·healthcare outcomes·individuality·information·medication·mobile·patient·patient compliance·patient literacy·personalization·Pharmaceutical industry·responsibility·ROI·University of Oregon
Image courtesy of Max Gladwell
By Bob Mason (@BobMasonPalio)
Foursquare, Gowalla and other mobile location-based apps are changing people’s behavior. “Checking in” is gaining momentum as individuals use these applications to discover new places, people and information. According to Comscore statistics, 14 percent of all mobile users, or about 80 million people worldwide, access maps on their [...]
Tags:clinic·doctor's office·emergency·epinephrine pen·Foursquare·geolocation·geotracking·Gowalla·GPS·Hospital·medication·navigation·Pharmacy·prescriptions
