Tag Archives: media
Here Comes 2010!
Welcome to the last quarter of 2009! And you know what that means. Well, yes, it does mean that the Aughts are about to end and now we can start listening to people argue over what the next decade...
Posted in Digital Health, Social Media
Tagged digital strategy, IPhone, marketing, media, social media, Trends
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Poof! You’re in Direct Marketing (Sort Of)
By Guy Mastrion The core tenets of direct marketing are Audience, Offer, and Message - in that order, always. The idea is to first define your core target audience, and then develop a relevant...
Posted in Social Media
Tagged advertising, awareness advertising, digital media, marketing, media, technology
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Is Big Media Holding Us Hostage?
By Guy Mastrion Its been going in for years now. Companies like Time Warner, Comcast, and Optimum have been amassing stockpiles of aggregate information that can be used to quantify everything....
Posted in Social Media
Tagged Compliance, data, demographics, Digital Tools, Legal Issues, marketing, media, Trends, user needs
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