By Carl Turner (@leftyrightbrain)
When was the last time you updated your crisis communication plan? Social media has been great for creating conversations between companies and customers, but it’s also providing new opportunities for generating gaffes. Most recently, a new media agency employee dropped an F-bomb on Chrysler’s corporate Twitter account.
Pharma is no stranger to crisis [...]
Tags:Chrysler·conversation·crisis communications·employees·gaffe·Johnson & Johnson·media·mistake·plan·policy·PR·publicity·social media·strategy·stunt·transparency·Twitter
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond.
By DJ Edgerton (@wiltonbound)
January saw the nation of Haiti – and the world, in sympathy – reeling from a devastating earthquake.
In [...]
Tags:brand·celebrity·charity·crisis management·defining moments·honor·integrity·lesson·media·public relations·representative·social media·spokesperson·sponsorships·transparent
Photo by Shaul Schwarz (Getty) for TIME
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond.
By DJ Edgerton (@wiltonbound)
Early Tuesday evening, January 12, 2010, a magnitude 7.0 earthquake hit the middle of [...]
Tags:action·aid·citizen journalism·community·crisis·crowdfunding·death·devastation·disaster·Earthquake·Education·fund·future·Haiti·Health·healthcare·help·information·inspire·lives·local·map·media·mobile·News·photos·PSFK·relief·SMS·social media·Teach Shirts·text·Twitter·viral·wiki
By Kimberly Reyes (@CommDuCoeur)
One of the biggest issues affecting business throughout 2010 and before has been how much the media that covers business has compacted. This summer at the eXL Pharma conference, ex-CNBC reporter – now MS&L director of media strategy – Mike Huckman ran a panel about how this is affecting Pharma. A useful [...]
Tags:business·conference·discussion·e-mail·journalism·livetweeting·media·multitask·notes·participation·presentation·quotes·social media·statustics·strategy·Twitter
By Krissy Goelz
A huge thank you to the RX Club for hosting a wonderful event last night! Starting at 6:30, industry insiders descended upon Metropolitan Club in NYC to celebrate the latest creative achievements in healthcare. Pixels & Pills was honored to be among such a prestigious group of award recipients…and proud to receive a [...]
Tags:Awards·digital·event·Health Tweeder·media·mix·multi-channel·Pharmaceutical industry·Rx Club·traditional·win
Image courtesy of Present Diabetes
By Russ Ward (@russcward)
Over the last couple of weeks, if you haven’t heard people talking about Avandia, GlaxoSmithKline’s diabetes drug, you must have been on that mythical desert island that people always talk about.
The FDA convened a hearing to discuss the drug – and specifically, to discuss the heart attacks that [...]
Tags:advertising·Avandia·Blogs·cardiology·community·FDA·GlaxoSmithKline·live·marketing·media·Medicine·News·PR·press·public relations·restrictions·Twitter
Kristie Kuhl, JD, Senior Vice President, Makovsky + Co is a counselor on issues that impact biotechnology, specialty pharma, health-product distribution and medical devices. She led issues management teams assisting US-based B. Braun in response to hospital-related crises. Kristie also led the Agency team that launched Alexion’s Soliris, [...]
Tags:advertising·business·Lawsuit·Legal Issues·marketing·media·patient·public relations·social media·trust
Earl D. Whipple is the Senior Director of Business Communications and Digital Media for AstraZeneca. In an effort to drive online visibility and digital engagement for one of the world’s leading biopharmaceutical companies, Earl and his team launched AstraZeneca’s first company blog and Facebook community. Today, Pixels & Pills talks to Earl about Pharma’s obligation [...]
Tags:AstraZeneca·Blogs·corporate social responsibility·Earl Whipple·Education·Facebook·FDA·healthcare community·marketing·media·Pharma·Pharmaceutical industry·social media·technology·Thought Leaders·Trends
This post is part of our series on creativity in Pharma, where we’ll highlight some of our favorite campaigns, provide case studies on truly innovative marketing techniques, and celebrate a crucial element of this unlikely industry.
By Jason Brandt (@Jasondmg3)
From the Lunesta butterfly to the Pristiq wind-up toy, from the NuvaRing water ballet to the Cialis [...]
Tags:advertising·branding·Cialis·commercials·creativity·Cymbalta·Detrol·DTC·innovation·Lunesta·marketing·media·Patients·Pfizer·Pharma·Pristiq·social media·television·Trends·Zoloft
In the past year or so, it has become an indisputable fact among the healthcare community that social media has become an important vehicle for facilitating change within the industry. From medical professionals to patients, caregivers to those seeking a healthier lifestyle, social media has opened up the floodgates for conversation among these communities.
The Business [...]
Tags:digital strategy·Education·events·FDA·media·Pharma·social media·technology·Thought Leaders·Trends
