As we come to the end of 2011, we also come to the end of our year-long Defining Moments series. Once a month, all this year, we’ve looked back at the biggest events from exactly 12 months prior, and noticed how we can relate what’s been changing our world to what we can do in [...]
Tags:arsenic based life·communication·defining moments·digital strategy·Education·innovation·media·process·research·science·science and medicine·scientific journals·scientific research·technology·year in review
by Briana Campbell (@MsMatchGirl)
It’s a dog-eat-dog world out there, so for companies to succeed, they need to either dream big or go home. However, in a competitive world, turning a dream into reality requires action.
With social media becoming a formidable communication tool, pharma and health care companies are devising new strategies to communicate with patients, [...]
Tags:communication·digital strategy·Digital Tools·Education·engagement·Facebook·FDA·marketing·media·Pharma·Pharmaceutical industry·social media·Social network·strategy·Trends
We’re excited to be participating in another UnNiched(micro) breakfast at the CUNY Graduate Center in October.
This one, however, will prove to be a little different from other events that UnNiched has hosted in the past. This one is a grown up show and tell, or, as they are calling it “Scratch, Sniff and Learn.”
That’s right. [...]
Tags:conference·Conferences·data·Design·Digital Tools·Education·innovation·media·mobile·Patients·strategy·technology·Thought Leaders·Trends·unNiched·User Experience·user needs
We don’t know about you, but we’re really excited for next month’s ePatient Connections, in Philadelphia, PA!
Bigger than before, this year’s conference brings together experts from life sciences, public health, hospitals and also doctors and nurses to benchmark best practices for reaching and supporting digital health consumers.
Day One boasts a keynote from Seth Godin (who [...]
Tags:#epatcon·communication·epatient·ePatient Connections·events·Health care·healthcare·information·innovation·media·social media·Thought Leaders
By Kimberly Reyes (@CommDuCoeur)
In this age of accelerated technology, a brand has an almost infinite amount of platforms where it can interface with its consumers. The opportunities run the gamut from traditional media, like television and print, to device-based media like in-store kiosks, mobile phones, and computing tablets – and of course, the World Wide [...]
Tags:communication·conference·consumers·device·doctor·event·internet·marketing·media·messaging·mobile·multi-channel·patient·San Francisco·social media·strategy·technology·Trends
By DJ Edgerton (@wiltonbound)
Whoa, that’s like…so meta, dude.
A 5-minute walk on any college campus will reveal that “meta” has become the 21st-century version of “groovy.” It’s a word used to describe content that talks about itself – like writing a song about writing a song. That’s deep.
Of course, being self-referential isn’t always a good thing. [...]
Tags:business·capitalism·case studies·conference·drug development·Facebook·failure·friendfeed·learn·media·meta·practical·reputation·science·self-reference·social media·state of pharma·success·the social network·theory·trials·Twitter
By Tiffany Ryan (@TiffanyRyan)
I remember the day the of the Challenger explosion vividly. I was home from school sick on the couch, excited to watch the shuttle launch. I remember yelling to my mom, “I think the shuttle just exploded” and being glued to the TV for the rest of the day, mourning with the [...]
Tags:accuracy·agenda·apology·citizen journalism·crisis·disaster·donation·Earthquake·Haiti·information·internet·Japan·media·News·philanthropy·platform·real time·social media·society·technology·television
By Krissy Goelz (@krisgoelz)
It’s the 41st annual Earth Day today. The holiday started small, with a Wisconsin teaching day declared in 1970, but today, it’s celebrated in almost every country on the planet.
(Hey, isn’t it great to have at least one holiday that hasn’t been co-opted by Hallmark? Oh, wait….)
We’re used to hearing about school [...]
Tags:alternative fuels·altruism·antibiotics·business·carbon-neutral·cleanup·company·corporation·disposal·Earth Day·environment·future·holiday·industries·litter·media·medication·necessity·Pharma·prescription·sustainaibility·water supply
By Carl Turner (@leftyrightbrain)
When was the last time you updated your crisis communication plan? Social media has been great for creating conversations between companies and customers, but it’s also providing new opportunities for generating gaffes. Most recently, a new media agency employee dropped an F-bomb on Chrysler’s corporate Twitter account.
Pharma is no stranger to crisis [...]
Tags:Chrysler·conversation·crisis communications·employees·gaffe·Johnson & Johnson·media·mistake·plan·policy·PR·publicity·social media·strategy·stunt·transparency·Twitter
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond.
By DJ Edgerton (@wiltonbound)
January saw the nation of Haiti – and the world, in sympathy – reeling from a devastating earthquake.
In [...]
Tags:brand·celebrity·charity·crisis management·defining moments·honor·integrity·lesson·media·public relations·representative·social media·spokesperson·sponsorships·transparent
