by Briana Campbell (@MsMatchGirl)
People like to make out that the issues surrounding pharma’s involvement with social media are extraordinarily complex. I’m not so sure.
It’s over-simplistic – but still true – to say that the main worry with digital media for the pharmaceutical industry is the interactivity of social networks. You see, I don’t think it’s [...]
Tags:Compliance·DTC·Facebook·HIPPAA·marketing·off-label·Pharma·Pharma industry·Pharmaceutical industry·reporting·social media·Social network·Twitter
We’re always pleased to cover BDI’s Case Studies and Roundtables. With more and more consumers turning to their phones for interactions once reserved for in-person consultations and visits to the pharmacy counter or doctor’s office, the Mobile Healthcare Communications 2012 Case Studies & Roundtables is perfectly positioned to inform pharma and healthcare marketers about the [...]
Tags:Advertising and Marketing·BDI·case studies·Conferences·healthcare·information·marketing·mobile·mobile healthcare·Mobile Healthcare Communications·mobile marketing·mobile platforms·roundtables
by Sven Larsen
We spend quite a bit of time on Pixels & Pills talking about the benefits of technology. And why not? From e-prescribing to the rise of social media as a marketing tool and digital tools for salespeople, technology has driven an unprecedented wave of productivity, economic growth and improvement in our quality of [...]
Tags:communication·digital strategy·Digital Tools·marketing·mhealth·strategy·technology
by Sven Larsen
#Adaptordie is an apt hashtag to sum up the teachings of digital-media pundit Brian Solis. It’s also an apt hashtag to describe the current state of affairs in the pharmaceutical industry.
Solis’s new book, The End of Business as Usual, a follow-up to the popular Engage, focuses on this need of business to change the old ways and [...]
Tags:digital strategy·Digital Tools·Facebook·FDA·healthcare·innovation·marketing·Pharma·Pharmaceutical industry·social media·social networks·Trends
by DJ Edgerton (@wiltonbound)
Over the next five years, spending on interactive marketing will double, according to research from Forrester done for Ogilvy. What now are TV budget sizes will be interactive marketing budget sizes in 2016.
Here’s a short Q&A on what this means for you.
Why is this happening?
It’s simply a reaction to reality. Interactive digital devices [...]
Tags:information·marketing·Pharmaceutical industry·social media·strategy·Trends
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond.
Antimatter has been a long-running plot device, used in TV shows and movies for about fifty years. But a year ago, [...]
Tags:antimatter·digital strategy·engagement·innovation·marketing·Trends
by Briana Campbell (@MsMatchGirl)
Ever since social networking became a popular way to communicate, people have been sharing with gusto, whether that’s the minutia of their daily lives (I had the best corned beef sandwich!) or crowing about significant milestones (I completed my first marathon!). Not only has social media provided an outlet for expression, it’s [...]
Tags:communication·digital strategy·Digital Tools·Education·innovation·marketing·social media·social media strategies·social networks·strategy·Trends·user needs
by Briana Campbell (@MsMatchGirl)
Here’s the question: How do we help people get healthy and stay healthy?
With all the information that’s available, you’d think it would be a no brainer, right? There are warning labels and public service announcements and calories posted at point of purchase. Yet, people seem not to care. When, for instance, was [...]
Tags:Buster Benson·Communities·community·Compliance·gamification·gaming·Health·Health care·Health Month·healthcare·innovation·marketing·Social network·Trends
Alex Gochtovtt of Cognizant talks about Digital Natives and Immigrants and how Pharma marketers must service both groups.
Tags:#efp·Alex Gochtovtt·Cognizant·digital natives·marketing·Pixels and Pills
by Jason Brandt (@jasondmg3)
I don’t understand any of this stuff.
Who has the time to really use this stuff anyway?
No real business can afford to have employees wasting their time on this stuff when they should be busy working.
It’s just a geek thing. Nobody with a life really uses this stuff.
It’s just a kid thing. [...]
Tags:business·communication·Digital Tools·Education·engagement·Facebook·FDA·Health care·healthcare·information·innovation·marketing·Patients·Pharmaceutical industry·social media·Social network·Trends
