Tag Archives: marketing
business growth ideas: Want to grow your business? 5 ways to benefit from social media marketing The Economic Times Video ET Now
Do you want to generate more leads, attract more customers to drive traffic to your company’s website, boost brand awareness, provide better customer service, etc.? The more questions you will ask...
Roadmap for Mobile Health Success
Few doubt that mobile health has revolutionized medicine, but the channel remains emerging and implementation often...
Where Are the Pharma Superbowl Ads?
By Sven Larsen (@svenplarsen) Watching the big game last night, I was struck by the diversity of products being advertised. Domain name registration and e-trading as well as the old reliables like...
Posted in Social Media
Tagged advertising, digital media, marketing, mass media, Pharma, social media
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What Pharma Could Learn from Mad Men
by Jason Brandt (@jasondmg3) Mad Men protagonist Don Draper works in the shows fictional advertising agency, but the challenges he faces are real, and not much different than what many healthcare...
Posted in Social Media
Tagged communication, Don Draper, healthcare, innovation, inspiration, Mad Men, marketing, Pharma, Pharmaceutical industry, social media, strategy, Trends
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Lean Digital Strategy
by Jason Brandt (@jasondmg3) Can two of the hottest organizational and operational trends from the last 20 years Lean Manufacturing and Six Sigma be adapted to pharma? Thats a trick question:...
Making the Case for Mobile in Healthcare
Weve been writing a lot about the case for mobile in healthcare over the past couple of years. And were going to keep writing about it. With one quarter of US adults turning to their mobiles for...
Posted in Digital Health
Tagged conference, Conferences, events, Health, Health care, healthcare, marketing, mobile, Pharma, Pharmaceutical industry, strategy, technology, Trends
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Conversation: Darshan Kulkarni on the FDA Draft Guidance
Last week Pixels & Pills' editor Briana Campbell had the pleasure of sitting down for a Skype chat (so the quality is a little lower than our normal, professional videos) with Dr. Darshan...
Richmans Dear Jonathan Letter
By DJ Edgerton (@wiltonbound) Whod have thought we would see the day? Charlie Sheen leaving TWO AND A HALF MEN. Demi leaving Ashton. Kim Kardashian leaving Kris Humphries (ok that one, I did see...
Posted in Social Media
Tagged Dose of Digital, innovation, Jonathan Richman, marketing, Pharma, Pharmaceutical industry, Thought Leaders
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Why Aren’t We Talking About H-Commerce?
By Sven Larsen These days everyone is familiar with e-commerce. And our more social media savvy readers are probably all clued up on f-commerce (thats Facebook commerce folks). Ive even heard...
Posted in Digital Health
Tagged Digital Tools, h-commerce, hcommerce, Health care, healthcare, innovation, marketing, online resources, Pharma, Pharmaceutical industry, strategy, technology, Trends, user needs
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Have You Evolved?
We recently chatted with Paul Simms, Chairman of eyeforpharma, the mastermind behind the ¢‚ǨÀúPharmasuiticus reps YouTube nature "documentary, which you may have seen doing the rounds in...
Can Pharma Harness Social Media for Product Research and Development?
by DJ Edgerton (@wiltonbound) The question seems almost nonsensical at first your Twitter followers may be really outstanding people, but theyre not organic chemists or researchers. And your...
Posted in Social Media
Tagged Compliance, data, digital strategy, Digital Tools, Education, engagement, epatient, FDA, information, innovation, Legal Issues, marketing, Pharma, Pharmaceutical industry, R&D, research and development, social media, Social network, strategy, technology, Trends, user needs
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Year In Review: Ceci Zak of Sanofi at Digital Pharma East
Ceci Zak of Sanofi speaks to Alice An at Digital Pharma East, after her presentation on the focus on consumer-centric marketing in pharma. What direction do you think this will take in 2012?...
Posted in Digital Health
Tagged #digpharm, Ceci Zak, consumer, Digital Pharma East, digital pharma east 2011, marketing, Sanofi
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