Tag Archives: marketing

Roadmap for Mobile Health Success

                    Few doubt that mobile health has revolutionized medicine, but the channel remains emerging and implementation often...
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Where Are the Pharma Superbowl Ads?

By Sven Larsen (@svenplarsen) Watching the big game last night, I was struck by the diversity of products being advertised. Domain name registration and e-trading as well as the old reliables like...
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What Pharma Could Learn from Mad Men

by Jason Brandt (@jasondmg3) Mad Men protagonist Don Draper works in the shows fictional advertising agency, but the challenges he faces are real, and not much different than what many healthcare...
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Lean Digital Strategy

by Jason Brandt (@jasondmg3) Can two of the hottest organizational and operational trends from the last 20 years Lean Manufacturing and Six Sigma be adapted to pharma? Thats a trick question:...
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Making the Case for Mobile in Healthcare

Weve been writing a lot about the case for mobile in healthcare over the past couple of years. And were going to keep writing about it. With one quarter of US adults turning to their mobiles for...
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Conversation: Darshan Kulkarni on the FDA Draft Guidance

Last week Pixels & Pills' editor Briana Campbell had the pleasure of sitting down for a Skype chat (so the quality is a little lower than our normal, professional videos) with Dr. Darshan...
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Richmans Dear Jonathan Letter

By DJ Edgerton (@wiltonbound) Whod have thought we would see the day? Charlie Sheen leaving TWO AND A HALF MEN. Demi leaving Ashton. Kim Kardashian leaving Kris Humphries (ok that one, I did see...
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Why Aren’t We Talking About H-Commerce?

By Sven Larsen These days everyone is familiar with e-commerce. And our more social media savvy readers are probably all clued up on f-commerce (thats Facebook commerce folks). Ive even heard...
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Have You Evolved?

We recently chatted with Paul Simms, Chairman of eyeforpharma, the mastermind behind the ¢‚ǨÀúPharmasuiticus reps YouTube nature "documentary, which you may have seen doing the rounds in...
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Can Pharma Harness Social Media for Product Research and Development?

by DJ Edgerton (@wiltonbound) The question seems almost nonsensical at first your Twitter followers may be really outstanding people, but theyre not organic chemists or researchers. And your...
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Year In Review: Ceci Zak of Sanofi at Digital Pharma East

Ceci Zak of Sanofi speaks to Alice An at Digital Pharma East, after her presentation on the focus on consumer-centric marketing in pharma. What direction do you think this will take in...
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Does the Problem Hold the Solution?

by Briana Campbell (@MsMatchGirl) People like to make out that the issues surrounding pharmas involvement with social media are extraordinarily complex. Im not so sure. Its over-simplistic - but...
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