By Jason Brandt (@Jasondmg3)
In this recent Ad Age article, author and editor-at-large Jack Neff discusses new reseach showing that 30-second television commercials are declining in popularity in favor of half-sized 15-second increments. He goes on to specify that while there was a small increase in all national 15-second TV spots – so overall, short ads [...]
Tags:ads·advertising·audience·brand·commercials·communication·cost·market share·Marketing and Advertising·online·OTC·retention·ROI·television
Photo courtesy of University of Minnesota
By Kimberly Reyes (@CommDuCoeur)
Designed to “spur broader and deeper engagement in social media by hospitals, medical professionals and patients,” the healthcare industry’s most famous non-profit, The Mayo Clinic, breaks ground yet again by announcing its plans to open The Mayo Clinic Center for Social Media, a social media education and [...]
Tags:Conferences·Education·Facebook·healthcare·innovation·Marketing and Advertising·Mayo Clinic·social media·training·Twitter
By Guy Mastrion
Recently, here in the office of provocation and stimulation, I questioned the aesthetics of a particular proposed campaign that we were sending to a client. My challenge had little to do with my own preference. I loved the look of the work but it seemed misaligned with the business objective; and my reaction [...]
Tags:advertising·Brand management·branding·digital strategy·marketing·Marketing and Advertising·Pharmaceutical industry·Strategic planning·user needs
