Tag Archives: Marketing and Advertising

What Can You Do With 15 Seconds?

By Jason Brandt (@Jasondmg3) In this recent Ad Age article, author and editor-at-large Jack Neff discusses new reseach showing that 30-second television commercials are declining in popularity in...
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Mayo Clinic Plans to Build the First Healthcare Social Media Center

Photo courtesy of University of Minnesota By Kimberly Reyes (@CommDuCoeur) Designed to "spur broader and deeper engagement in social media by hospitals, medical professionals and patients," the...
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How to Drive Your Agency Crazy

By Guy Mastrion Recently, here in the office of provocation and stimulation, I questioned the aesthetics of a particular proposed campaign that we were sending to a client. My challenge had little...
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