Tag Archives: market share
Talking to the CEO
By Andy Smith Whenever I ask business people to share advice or lessons learned from new project or process implementations, the most common response I hear is "get buy in from the top. When...
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Tagged business, buy in, CEO, digital strategy, finance, goal, initiative, language, market share, marketing, money, Pharmaceutical industry, progess, revenue, risk, ROI, Sales, senior leadership, social media, turnover
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What Can You Do With 15 Seconds?
By Jason Brandt (@Jasondmg3) In this recent Ad Age article, author and editor-at-large Jack Neff discusses new reseach showing that 30-second television commercials are declining in popularity in...
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Tagged ads, advertising, audience, brand, commercials, communication, cost, market share, Marketing and Advertising, online, OTC, retention, ROI, television
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