By Kimberly Reyes (@CommDuCoeur)
It’s the low-brow reality show that’s captivated audiences across the country, earning record-high ratings among 12- to 34-year-olds. MTV’s Jersey Shore follows the (often drunken) antics of eight Italian-American housemates vacationing in a summer share at Seaside Heights, NJ. Among them are Mike “The Situation” Sorrentino, a womanizer with rock-hard abs dedicated [...]
Tags:brand·campaign·demographic·Design·Jersey Shore·logo·marketing·MTV·objectives·personality·philosophy·spokesperson·television
This post continues our discussion on creativity in the Pharma industry, identifying issues, highlighting case studies, and providing best practices guidelines for Pharma creatives.
By Dan V. Licht (@thedvl)
Pharma logos? Creative? I can hear you snorting from here, you know. Not very polite. And anyway, I know what you’re thinking. ”Creative? Pharma company identities? Make a dark-pastel [...]
Tags:advertising·branding·communication·creativity·Design·logo·marketing·Opinion·Trends·visual
