Brooke McMillan, Online Community Evangelist at Livestrong.org, explains the difference between Livestrong.com & Livestrong.org, as well as the difference between patient community management and encouraging patient engagement.
Entries Tagged as 'Livestrong'
Livestrong’s Brooke McMillan Talks About Encouraging Patient Engagement
October 4th, 2010 · No Comments · Knowledge, News
Tags:#epatcon·Brooke McMillan·caregivers·community·engagement·ePatient Connections·events·Livestrong·Livestrong.org·Patients·Video
What Pharma Can Learn from Livestrong.com
March 18th, 2010 · 3 Comments · Opinion, Trends
By Kimberly Reyes (@CommDuCoeur)
In the spirit of this week’s storytelling theme, here’s a familiar tale: January 1st rolls around, and you wake up with confetti stuck to your forehead and the faint odor of champagne from the night before. Your Facebook newsfeed is already 300 status updates deep with invigorated New Year’s resolutions: “stop eating [...]
Tags:ADAM·goals·Health·Lance Armstrong·Livestrong·marketing·Pharma·Pharmaceutical industry·resolution·social media·Social network·Support Groups·User Experience
