by Briana Campbell (@MsMatchGirl)
Just the other day Richard Meyer posted an article entitled, “STOP! Social Media Is Not the Answer” in which he makes a strong case against pharma marketers turning to social media for their campaigns. He points out that people don’t want to connect with their drugs on social networks. He points out [...]
Tags:#hcsm·Facebook·Google·LinkedIn·marketing·Pharma·pharma marketing·Pharmaceutical industry·social·social media·Social network·social networking·Twitter
Photo courtesy of Vernon Research
By Carl Turner (@leftyrightbrain)
Social media is one of the biggest shifts in modern business. Twitter boasts 50 million Tweets each day – that’s 600 per second. Facebook has more than 500 million active users. A new member joins LinkedIn every second. With all this information available in real time, how are [...]
Tags:analyze·brand·business·complaint·conversation·diabetes·habit·insight·interactive·LinkedIn·listening·marketing·monitor·opportunity·patient·platform·product·profit·promotion·relationship·social media·strategy·target·Twitter
By Tiffany Ryan (@TiffanyRyan)
In the early days of Internet infancy, before businesses embraced the Web as a communication platform, online chat groups were all the rage for users coming online for the first time. People with shared interests banded together to discuss topics of interest, meet new people, and more. Online chat groups have faded [...]
Tags:business·chat·collaboration·conversation·dialogue·Facebook·hashtag·LinkedIn·marketing·moderator·promotion·success·transcript·Twitter
By Krissy Goelz (@krisgoelz)
Maybe you’re not still making your wish list with a crayon, flipping through the Sears catalog anymore – but you never do get too old to make your list every year, do you?
I make mine every December, although I have to admit that my list includes lots of things that the ten-year-old [...]
Tags:DDMAC·Facebook·FDA·guidelines·holiday·IPhone·LinkedIn·Pharma·social media·social networks·wish list
By Andy Smith
Social media has changed many facets of business from how we interact, exchange ideas and information, and generate innovation. Even traditional media is going social to engage audiences. However, it’s important to remember that networking, educating and raising awareness among your target audience needs to happen beyond the digital frontier. While everyone seems [...]
Tags:advertising·brand equity·business·collateral·community relations·Conferences·customer loyalty·e-mail·Education·Facebook·integrated campaign·LinkedIn·marketing·networking·Sales·social media·Social network·Twitter
By Bob Mason (@BobMasonPalio)
Social media is one of the biggest shifts in modern business. Facebook, LinkedIn, Twitter, blogs, Wikis and more have created new opportunities for businesses to interact and learn about their customers, prospects, competitors and even their own employees. Twitter alone boasts 50 million Tweets each day – that’s 600 per second.
To support [...]
Tags:Blogs·brand·Facebook·Google·LinkedIn·marketing·Search Engine Optimization·Twitter·Wikis·YouTube
