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Entries Tagged as 'Johnson & Johnson'

David Yingling of Johnson & Johnson Gives His Impressions of Day Two

November 3rd, 2011 · No Comments · News, Opinion

David Yingling of Johnson & Johnson Gives His Impressions of Day Two of the Digital Innovation for Pharma Conference.

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Zuheidi Hoyos of J & J Gives Her Take on Day One of Digital Innovation

November 3rd, 2011 · No Comments · News, Opinion

Zuheidi Hoyos of Johnson & Johnson gives her reaction to the programming on Day One of the Digital Innovation for Pharma Conference.

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Harold Johns Talks About How ESPN Can Improve Site Registration

November 2nd, 2011 · No Comments · Knowledge

Harold Johns of Johnson and Johnson talks about how Pharma companies can improve the customer experience by learning best practices from other industries.

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Last Year At Digital Pharma East

October 17th, 2011 · No Comments · News

Alex Butler basks in the glow of his Pharmaguy win, and John Mack talks about the nominees, and what led up to choosing Alex Butler as the ultimate Social Media Pioneer.

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Why your Crisis Communication Plan Needs a Makeover

March 24th, 2011 · No Comments · Uncategorized

By Carl Turner (@leftyrightbrain)
When was the last time you updated your crisis communication plan? Social media has been great for creating conversations between companies and customers, but it’s also providing new opportunities for generating gaffes. Most recently, a new media agency employee dropped an F-bomb on Chrysler’s corporate Twitter account.
Pharma is no stranger to crisis [...]

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Attention to Detail

November 24th, 2010 · No Comments · Opinion

By Kimberly Reyes (@CommDuCoeur)
Over the last year, Pfizer, Johnson & Johnson and Depomed have each dealt with product recalls of musty-smelling drugs. The smell was caused by tribomoanisole, a chemical used to keep wood preserved and flame-retardant, leaching through the bottles when they were stored packed on treated wooden pallets. The pharmaceutical industry’s manufacturing processes, [...]

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J&J’s Harold Johns Stresses the Importance of Corporate Websites

November 10th, 2010 · No Comments · Knowledge, News

Harold Johns, Lead Information Manager for a Johnson & Johnson affiliate, tells us why we shouldn’t neglect corporate websites, how to monitor web analytics, and what makes a successful website

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Can Pharma Have an Old Spice Guy? Pharma’s Problems With Personality

July 16th, 2010 · 2 Comments · News, Opinion

By Kimberly Reyes (@CommDuCoeur)
It’s no shock that on Monday, February 8, 2010, people were buzzing about the Superbowl game the day before.  What was a surprise is that they weren’t necessarily talking about the New Orleans Saints first Superbowl win against the Indianapolis Colts – they were most likely gushing over the Weiden + Kennedy [...]

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Johnson & Johnson’s Marc Monseau on Relevance and Trust in Social Media

May 11th, 2010 · 7 Comments · News

Marc Monseau, Director of Corporate Media Relations for Johnson & Johnson, advises that corporate social media activities should stay personal.

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Robert Halper Talks About J&J’s YouTube Channel

May 11th, 2010 · 2 Comments · News

Robert Halper, Director of Video Communication for Johnson & Johnson, talks to Pixels & Pills’ Carl Turner about generating quality content and maintaining corporate branding standards.

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