David Yingling of Johnson & Johnson Gives His Impressions of Day Two of the Digital Innovation for Pharma Conference.
Entries Tagged as 'Johnson & Johnson'
Zuheidi Hoyos of J & J Gives Her Take on Day One of Digital Innovation
November 3rd, 2011 · No Comments · News, Opinion
Zuheidi Hoyos of Johnson & Johnson gives her reaction to the programming on Day One of the Digital Innovation for Pharma Conference.
Tags:#efp·digital innovation conference·Johnson & Johnson·Pixels & Pills·zuheidi hoyos
Harold Johns Talks About How ESPN Can Improve Site Registration
November 2nd, 2011 · No Comments · Knowledge
Harold Johns of Johnson and Johnson talks about how Pharma companies can improve the customer experience by learning best practices from other industries.
Tags:#efm·ESPN·Harold Johns·Johnson & Johnson·Pixels and Pills·User Experience
Last Year At Digital Pharma East
October 17th, 2011 · No Comments · News
Alex Butler basks in the glow of his Pharmaguy win, and John Mack talks about the nominees, and what led up to choosing Alex Butler as the ultimate Social Media Pioneer.
Tags:#digpharm·Alex Butler·Conferences·confernce·events·John Mack·Johnson & Johnson·Pharma·Pharmaceutical industry·social media·social media pioneers
Why your Crisis Communication Plan Needs a Makeover
March 24th, 2011 · No Comments · Uncategorized
By Carl Turner (@leftyrightbrain)
When was the last time you updated your crisis communication plan? Social media has been great for creating conversations between companies and customers, but it’s also providing new opportunities for generating gaffes. Most recently, a new media agency employee dropped an F-bomb on Chrysler’s corporate Twitter account.
Pharma is no stranger to crisis [...]
Tags:Chrysler·conversation·crisis communications·employees·gaffe·Johnson & Johnson·media·mistake·plan·policy·PR·publicity·social media·strategy·stunt·transparency·Twitter
Attention to Detail
November 24th, 2010 · No Comments · Opinion
By Kimberly Reyes (@CommDuCoeur)
Over the last year, Pfizer, Johnson & Johnson and Depomed have each dealt with product recalls of musty-smelling drugs. The smell was caused by tribomoanisole, a chemical used to keep wood preserved and flame-retardant, leaching through the bottles when they were stored packed on treated wooden pallets. The pharmaceutical industry’s manufacturing processes, [...]
Tags:Design·detail·digital·drugs·Johnson & Johnson·manufacturing·Pfizer·Pharmaceutical industry·platform·recall·safety·update
J&J’s Harold Johns Stresses the Importance of Corporate Websites
November 10th, 2010 · No Comments · Knowledge, News
Harold Johns, Lead Information Manager for a Johnson & Johnson affiliate, tells us why we shouldn’t neglect corporate websites, how to monitor web analytics, and what makes a successful website
Tags:#efp·analytics·conference·corporate website·eComm & Online Marketing·events·eye for pharma·Harold Johns·Johnson & Johnson·Pharmaceutical industry·social media·success·Thought Leaders·videos
Can Pharma Have an Old Spice Guy? Pharma’s Problems With Personality
July 16th, 2010 · 2 Comments · News, Opinion
By Kimberly Reyes (@CommDuCoeur)
It’s no shock that on Monday, February 8, 2010, people were buzzing about the Superbowl game the day before. What was a surprise is that they weren’t necessarily talking about the New Orleans Saints first Superbowl win against the Indianapolis Colts – they were most likely gushing over the Weiden + Kennedy [...]
Tags:Amgen·celebrity·endorsement·FDA·IPhone·John Mack·Johnson·Johnson & Johnson·marketing·Novo Nordisk·Old Spice·personality·Pharma·Pharmaceutical industry·social media·Twitter·VNR·Wyeth·YouTube
Johnson & Johnson’s Marc Monseau on Relevance and Trust in Social Media
May 11th, 2010 · 7 Comments · News
Marc Monseau, Director of Corporate Media Relations for Johnson & Johnson, advises that corporate social media activities should stay personal.
Tags:BDI·digital video·events·Johnson & Johnson·Marc Monseau·Pixels & Pills·relevance·Social Comm & Healthcare·social media
Robert Halper Talks About J&J’s YouTube Channel
May 11th, 2010 · 2 Comments · News
Robert Halper, Director of Video Communication for Johnson & Johnson, talks to Pixels & Pills’ Carl Turner about generating quality content and maintaining corporate branding standards.
Tags:BDI·digital video·Johnson & Johnson·Pixels & Pills·Robert Halper·Social Communications & Healthcare·social media·Video·YouTube