by Russ Ward (@russcward)
Can science be crowdsourced? Can medicine take advantage of the knowledge of the masses to leapfrog to advances? Can we use social media tools to cure disease?
These are (increasingly specific) questions about the utility of digitally shared intelligence to improve healthcare – sometimes called “citizen science” (similar to “citizen journalism”). While nobody is [...]
Tags:Communities·crowdsource·crowdsourcing·FoldIt·Health·Health care·health tracking network·healthcare·John Mack·patient·Pharma·Pharmaceutical industry·science·SETI@Home·Trends
Maybe, not literally, but we know we’ve seen him wearing that eye catching Hawaiian number before. John Mack aka “Pharma Guy” presents Tony Jewell, Senior Director of External Communications at Astra Zeneca, with his 2011 Pharma Guy Social Media Pioneer award.
Tags:#digpharm·Astra Zeneca·digital pharma east 2011·John Mack·Pharma Guy·Pixels and Pills·social media·Social Media Pioneer·Tony Jewell
Alex Butler basks in the glow of his Pharmaguy win, and John Mack talks about the nominees, and what led up to choosing Alex Butler as the ultimate Social Media Pioneer.
Tags:#digpharm·Alex Butler·Conferences·confernce·events·John Mack·Johnson & Johnson·Pharma·Pharmaceutical industry·social media·social media pioneers
by Briana Campbell (@MsMatchGirl)
About a week and a half ago all the talk was about Facebook and its policy changes, disallowing pharmaceutical companies to turn off comments on their walls. Jonathan Richman ran a deathwatch over on Dose of Digital. The Washington Post had a story. We wrote about it, too. Seems like everyone did. [...]
Tags:communication·Communities·community·Facebook·FDA·FDA Guidance·John Mack·Jonathan Richman·NPR·Online community·Pharma·Pharma industry·Pharmaceutical industry·Pharmaguy·social media·Social network·social networks·user needs
At this year’s Digital Pharma East conference in Philadelphia, PA, Pixels & Pills spoke with industry leaders on the state of digital Pharma. Here are their insights.
Tags:#digpharm·Alex Butler·Alfred O'Neill·Bob Garfield·Christopher Kelly·conference·Digital Pharma East·events·Ian Talmage·John Mack·Kevin Clauson·Mike Sevilla·Pharmaceutical industry·Thought Leaders·videos·Vrinda Deval
By Kimberly Reyes (@CommDuCoeur)
It’s no shock that on Monday, February 8, 2010, people were buzzing about the Superbowl game the day before. What was a surprise is that they weren’t necessarily talking about the New Orleans Saints first Superbowl win against the Indianapolis Colts – they were most likely gushing over the Weiden + Kennedy [...]
Tags:Amgen·celebrity·endorsement·FDA·IPhone·John Mack·Johnson·Johnson & Johnson·marketing·Novo Nordisk·Old Spice·personality·Pharma·Pharmaceutical industry·social media·Twitter·VNR·Wyeth·YouTube
Google Sidewiki: The Dust Settles
April 21st, 2010 · 2 Comments · Opinion
This post continues our week-long theme of communication, with tips and guidelines on how to reach consumer communities.
By Sven Larsen (@zemoga)
What can Google’s Sidewiki teach us, more than six months after its launch?
Perhaps, mostly, that even in the fast-paced world of social media, time will tell – and we should let it.
Opinions were certainly rampant [...]
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Tags:comment·Digital Tools·ePharma Rx·FDA·Google Sidewiki·Impactiviti·John Mack·Legal Issues·marketing·Pharma·Pharma Marketing Blog·social media·Steve Woodruff·technology·Trends·Wendy Blackburn