Tag Archives: IPhone
e-Tools: Pharma Study Patient Recruitment Is Going Digital
Today's guest blog post comes from Carmen R. Gonzalez. Carmen is the Manager of Strategy and Communications at Healthcare Communications Group, a leading clinical trial recruitment and retention...
Posted in Digital Health
Tagged Android, application, business, cell phone, clinical trial, community, diversity, doctors, IPhone, maps, mobile, patient, Pharma, recruitment, screening, SMS, social media, staff, technology
7 Comments
Holiday Wish List
By Krissy Goelz (@krisgoelz) Maybe youre not still making your wish list with a crayon, flipping through the Sears catalog anymore - but you never do get too old to make your list every year, do...
Posted in Social Media
Tagged DDMAC, Facebook, FDA, guidelines, holiday, IPhone, LinkedIn, Pharma, social media, social networks, wish list
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Thinking Doctors? Think Smartphones.
Photo courtesy of Fast Company By Sven Larsen (@zemoga) A recent survey investigated physicians use of smartphones, and how it fits in to their detailing preferences. Here are some of the top...
Posted in Digital Health
Tagged application, BlackBerry, communications, doctor, Droid, e-detailing, innovation, IPhone, prescriptions, smartphone, technology
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Can Pharma Have an Old Spice Guy? Pharmas Problems With Personality
By Kimberly Reyes (@CommDuCoeur) Its no shock that on Monday, February 8, 2010, people were buzzing about the Superbowl game the day before. What was a surprise is that they werent necessarily...
Posted in Social Media
Tagged Amgen, celebrity, endorsement, FDA, IPhone, John Mack, Johnson, Johnson & Johnson, marketing, Novo Nordisk, Old Spice, personality, Pharma, Pharmaceutical industry, social media, Twitter, VNR, Wyeth, YouTube
2 Comments
Friend or Foe: The iPad and the iPhone
By Bob Mason (@BobMasonPalio) Whether youre ready or not, iPad and iPhone apps are invading the business world and the pharma industry is no exception. As the workforce becomes more mobile, the...
Posted in Digital Health
Tagged Apple, edetailing, iPad, IPhone, marketing, mobile, Smartphones
3 Comments
Pixels & Pills Ultimate Guide to Mobile Devices
By Dan Bobear (@dbobear) No, this is not a shopping guide. Go check out Engadget or Gizmodo if you want advice on the latest shiny things. We'll wait. ...Back? Good. Because here, we're not going...
Posted in Digital Health
Tagged Android, app, communication, doctors, FDA, iPad, IPhone, Mobile phone, Patients, Pharma
4 Comments
Are You Ready for GPS Medicine?
By Russ Ward (@russcward) Bill Davenhall of ESRI, a geographic information software developer, spoke at TEDMED in a talk that's just been posted called "Your Health Depends on Where You Live". He...
How Can We Make Healthcare More Social?
By Russ Ward (@russcward) Buying many things can be an outing or an event - or at least a collaborative effort, in which you share links to product listings and discuss pros and cons. But how...
Posted in Social Media
Tagged communication, Communities, data, Digital Tools, Education, Facebook, Health, innovation, IPhone, Patients, social media, Social network, technology, Trends, Twitter, User Experience, user needs
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More Notes From the Design Ghetto
By Guy Mastrion (@gmastrion) The recently announced demise of I.D. Magazine strikes a sad note for me, as I consider the need to spread good design thinking around the globe and how that thinking...
Why is Pharma Ignoring a $2.4 Billion Business Opportunity?
By Sven Larsen Quick, what's the fastest growing segment in the digital space? Facebook? Twitter? Both of those platforms have posted impressive growth over the last year. But perhaps, the most...
Posted in Social Media
Tagged applications, Communities, Digital Tools, Education, IPhone, Pharmaceutical industry, social media, Trends, user needs
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Here Comes 2010!
Welcome to the last quarter of 2009! And you know what that means. Well, yes, it does mean that the Aughts are about to end and now we can start listening to people argue over what the next decade...
Posted in Digital Health, Social Media
Tagged digital strategy, IPhone, marketing, media, social media, Trends
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Pharma Tech Ed: Looking Beyond Twitter 101
(photo Ǭ© Perfect Prototype) By DJ Edgerton Sardonic coolhunters like to say that by the time the New York Times reports on the latest trend, it's already passe. Well, by that...