Bob Kernen, VP Product for HC Plexus tells Pharma companies not to forget about Android and explains why his company has just launched an Android version of their Little Blue Book app.
Entries Tagged as 'iPad'
Bob Kernen Tells Pharma Not to Forget About Android
October 19th, 2011 · No Comments · Opinion, Trends
Tags:#digpharm·Android·Bob kernen·digital pharma east 2011·HC Plexus·iPad·Little Blue Book·Pixels and Pills
Leigh Householder of GSW on the iPad and e-Detailing
October 19th, 2011 · No Comments · Knowledge, News, Trends
Leigh Householder, VP, Digital Strategist for GSW talks about her history as a longtime blogger and how GSW is using what she learned to create e-Detailing modules for the latest technology platforms.
Tags:#digpharm·blogging·digital pharma east 2011·e-detailing·GSW·iPad·Leigh Householder·social media
Killer Apps
September 9th, 2011 · No Comments · Knowledge
by Daniel V Licht (@thedvl)
Remember the phrase “killer app?” Just a few short years ago, it was the keystone for every new technology platform, whether that platform was a new operating system, a new hardware form factor or even a new social-media site. Killer applications have historically given new platforms the traction they need to [...]
Tags:apps·communication·Communities·digital strategy·Digital Tools·engagement·innovation·iPad·marketing·Pharmaceutical industry·tablet commputers·technology·Trends
POINT/COUNTERPOINT: Can Digital Tools Replace the Sales Force?
August 30th, 2011 · No Comments · Knowledge, Opinion, Trends
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
by Jason Brandt (@Jasondmg3)
First it [...]
Tags:Digital Tools·engagement·iPad·Padforce One·Pharma·Pharmaceutical industry·Sales·Sales force management system·sales reps·sales tools·strategy·tablet·Trends
POINT/COUNTERPOINT: Can Digital Tools Replace the Sales Force?
August 29th, 2011 · No Comments · Knowledge, Opinion, Trends
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
by DJ Edgerton (@wiltonbound)
Many [...]
Tags:digital strategy·Digital Tools·engagement·innovation·iPad·marketing·mobile·Padforce One·Pharma·Pharmaceutical industry·Sales·Sales force management system·sales reps·sales tools·technology·tools·Touchscreen·Trends·user needs
Bob Kernen of HCPlexus is Going Mobile
July 20th, 2011 · No Comments · News, Trends
Bob Kernen, VP, Product for HCPlexus talks about taking the company’s iconic LITTLE BLUE BOOK to new digital and mobile platforms.
Tags:#dpw·Bob kernen·digital·digital pharma west·dj edgerton·HC Plexus·iPad·mobile·Pixels and Pills·the little blue book
iPad Spotlight
June 8th, 2011 · No Comments · Opinion, Trends
By DJ Edgerton (@wiltonbound)
If you could go to the one place where 58% of your customers are…would you go?
Well, you’re here reading Pixels & Pills, so clearly you’re of above-average intelligence, and therefore, your answer is “yes.”
Right now, 30% of doctors in the United States have iPads, and another 28% plan to get one soon, [...]
Tags:Apple·apps·client·database·diagnostic·dicovery·doctors·Education·EHR·EMR·information·iOS·iPad·laptop·mobile device·patient·Pharmacy·phone·physician·promotion·therapy·website
Autism and Technology: Helping Individuals with Autism Communicate
May 18th, 2011 · 2 Comments · Knowledge, Trends
Today’s guest blog post is by Alexander Price, who teaches children with autism and works collaboratively with the families of children and adults with autism spectrum disorders, as well as the agencies that fund their treatment, to provide education, training, and conduct research towards finding solutions. Previously, Alexander worked for Community Options assisted living group [...]
Tags:american sign language·app·autism·cheap·communication·community·cost·developmental disabilities·device·disorder·Education·iPad·iPod Touch·language·mobile·obstacle·portable·schedule·stigma·technology·training·verbal
Generation Y and Health: The Healthcare Revolution
April 19th, 2011 · No Comments · Knowledge, Opinion
This post continues our new series on Generation Y and their relationship with their health. From challenges to epidemics, this series attempts to expose how these digital natives are managing health-related issues, both individually and together.
By Kimberly Reyes (@CommDuCoeur)
In my last installment in this series on the Millennial doctor, [...]
Tags:adoption·application·civic·collaboration·communication·Design·diversity·doctor·e-mail·Education·Generation Y·happiness·healthcare·holistic·independent·inefficiency·iPad·medical information·millennial·patient community·practice management·revolution·sharing·Skype·social media·technology·transparency
A First-Person Perspective of Technology in the Doctor’s Office
March 10th, 2011 · No Comments · Knowledge, Opinion
Image via Non-Surgical Orthopaedics, P.C.
By J. Vegerano
I was at my doctor’s office recently and noticed that he now uses IBM touch screen tablets in several areas of his practice. I spoke to my doctor in a bit of detail about why he chose to implement these tablets, and his answer was simple: technology is at [...]
Tags:backup·business·computer·doctor·electronic medical records·EMR·healthcare·integration·iPad·maintenance·Medicine·network·operation·Point of Care·practice·remote assistacne·safety·software·strategy·systems·tablet·tech support·technology·wireless
