Tag Archives: interactive

29 Apr/11

Marketing to Boomers

By Catlin Renaud (@catlinrenaud) Baby Boomers the 77 million people born between 1946 and 1964 are redefining aging and shattering traditional assumptions about the sixth and seventh decades of...

Posted in Social Media | Tagged affluence, age, aging, applications, baby boomers, Blog, caregiver, comments, consumers, demographic, disease mangement, Facebook, fitness, food, games, Health care, influence, interactive, lifestyle drugs, marketing, medical care, nutrition, online, opportunity, patient, podcast, population, smartphone, social gaming, Social network, spa, technology, traditional media, youth | Leave a comment

10 Feb/11

How To Talk To Cyborgs About The Human Body, Part I

By Krissy Goelz (@krisgoelz) Have we watched one too many shows on SyFy? Nope: Talking to cyborgs about the human body is what we do every day. Were not crazy. As anthropologist Amber Case says,...

Posted in Digital Health | Tagged application, clients, communication, cyborg, digital, gadget, Health, interactive, iPad, tablet, technology | Leave a comment

17 Dec/10

Exploring Human Anatomy With Google’s Body Browser

By DJ Edgerton (@wiltonbound) You every now and again, someone comes up to me and says, "DJ, I want to know what makes you tick. Well, thanks to a new digital tool from Google, now I can show you...

Posted in Digital Health | Tagged 3D, body, digital, Education, Google, Google Chrome, Human anatomy, Human body, interactive, Khronos Group, model, patient, physician, render, training, WebGL | 2 Comments

16 Dec/10

It’s Your Turn to Be a Part of the Cure.

Today's guest blog post is from Glenn Kleiman, founder and principal at digital marketing agency Fullhouse. Glenn is also on the national board of directors of the Diabetes Research Institute...

Posted in Social Media | Tagged Animas, cause, charity, collage, cure, deadline, diabetes, Diabetes Research Institute, Diabetes Research Institute Foundation, diagnose, donation, exploration, grant, help, holidays, innovative, inspire, interactive, Lifescan, lives, personal, philanthopy, photo, pro bono, research, stories, support, transplant, website | 5 Comments

15 Dec/10

A Focus Group At Your Fingertips

Photo courtesy of Vernon Research By Carl Turner (@leftyrightbrain) Social media is one of the biggest shifts in modern business. Twitter boasts 50 million Tweets each day thats 600 per second....

Posted in Social Media | Tagged analyze, brand, business, complaint, conversation, diabetes, habit, insight, interactive, LinkedIn, listening, marketing, monitor, opportunity, patient, platform, product, profit, promotion, relationship, social media, strategy, target, Twitter | Leave a comment

23 Sep/10

Girls Get Real

By Danielle Bedard Think pharma and health-related topics cant be fun? Think again! Just between us girls (OK, guys take note, too), humor can be an effective communication tool across a range of...

Posted in Social Media | Tagged credibility, demographic, experts, fitness, Health, humor, information, interactive, menopause, relationships, research, sexual health, useful, women | Leave a comment

11 Aug/10

Are You Game?: Gaming and the Healthcare Industry

By Todd LaRoche (@toddlaroche) I wasnt more than a small child the first time I hyper-spaced through the galaxy in Asteroids. Within seconds of whizzing past meteors and shooting stars, I was...

Posted in Social Media | Tagged communication, Communities, Education, gaming, healthcare, interactive, marketing, support group, therapy, video games | 5 Comments

10 May/10

Why the Core Visual Aid is DEAD…Vive la IVA!

By Paul Harrington R.I.P., CVA. Friends, Romans, and countrymen, lend me your ears: I come not to praise the CVA, but to bury it. The CVA or Core Visual Aid the most commonly used sales tool...

Posted in Digital Health, Social Media | Tagged creativity, Design, Digital Tools, drug safety, Education, innovation, interactive, marketing, Opinion, Pharmaceutical industry, Sales | Leave a comment

14 Oct/09

Back to Basics in Pharma Marketing

By Dan Bobear One thing I have learned over the years is to be wary of those who promise a quick fix for anything. Its one of those things you run into in every aspect of life. I just experienced it...

Posted in Social Media | Tagged advertising, branding, interactive, marketing, Pharma, social media, Trends | Leave a comment