By Krissy Goelz (@krisgoelz)
Have we watched one too many shows on SyFy? Nope: Talking to cyborgs about the human body is what we do every day.
We’re not crazy. As anthropologist Amber Case says, “You are all actually cyborgs, but not the cyborgs that you think…You’re cyborgs every time you look at a computer screen or [...]
Tags:application·clients·communication·cyborg·digital·gadget·Health·interactive·iPad·tablet·technology
By DJ Edgerton (@wiltonbound)
You every now and again, someone comes up to me and says, “DJ, I want to know what makes you tick.” Well, thanks to a new digital tool from Google, now I can show you all my inner workings…
Yesterday, Google Labs launched the Body Browser, an interactive 3D model of the human [...]
Tags:3D·body·digital·Education·Google·Google Chrome·Human anatomy·Human body·interactive·Khronos Group·model·patient·physician·render·training·WebGL
Today’s guest blog post is from Glenn Kleiman, founder and principal at digital marketing agency Fullhouse. Glenn is also on the national board of directors of the Diabetes Research Institute Foundation.
By Glenn Kleiman
The photos and stories are heartbreaking…and inspiring.
A little girl who slipped into a coma at 10 months old. A woman sky diving, refusing [...]
Tags:Animas·cause·charity·collage·cure·deadline·diabetes·Diabetes Research Institute·Diabetes Research Institute Foundation·diagnose·donation·exploration·grant·help·holidays·innovative·inspire·interactive·Lifescan·lives·personal·philanthopy·photo·pro bono·research·stories·support·transplant·website
Photo courtesy of Vernon Research
By Carl Turner (@leftyrightbrain)
Social media is one of the biggest shifts in modern business. Twitter boasts 50 million Tweets each day – that’s 600 per second. Facebook has more than 500 million active users. A new member joins LinkedIn every second. With all this information available in real time, how are [...]
Tags:analyze·brand·business·complaint·conversation·diabetes·habit·insight·interactive·LinkedIn·listening·marketing·monitor·opportunity·patient·platform·product·profit·promotion·relationship·social media·strategy·target·Twitter
By Danielle Bedard
Think pharma and health-related topics can’t be fun? Think again! Just between us girls (OK, guys take note, too), humor can be an effective communication tool across a range of print and interactive media, even when the subject is serious.
A new start-up in the online health information space, ChickRx, takes a tongue-in-cheek approach [...]
Tags:credibility·demographic·experts·fitness·Health·humor·information·interactive·menopause·relationships·research·sexual health·useful·women
By Todd LaRoche (@toddlaroche)
I wasn’t more than a small child the first time I hyper-spaced through the galaxy in Asteroids. Within seconds of whizzing past meteors and shooting stars, I was hooked – and I wasn’t alone. Over the past 40 years, video games have changed our culture. They influence the way we live and [...]
Tags:communication·Communities·Education·gaming·healthcare·interactive·marketing·support group·therapy·video games
By Paul Harrington
R.I.P., CVA.
Friends, Romans, and countrymen, lend me your ears: I come not to praise the CVA, but to bury it.
The CVA – or Core Visual Aid – the most commonly used sales tool in the armamentarium of pharmaceutical sales is dead, dead, dead. Certainly, for decades it had served us well: it gave [...]
Tags:creativity·Design·Digital Tools·drug safety·Education·innovation·interactive·marketing·Opinion·Pharmaceutical industry·Sales
By Dan Bobear
One thing I have learned over the years is to be wary of those who promise a quick fix for anything. It’s one of those things you run into in every aspect of life. I just experienced it the other day when my son tried to explain to me the “new math” taught [...]
Tags:advertising·branding·interactive·marketing·Pharma·social media·Trends
Marketing to Boomers
April 29th, 2011 · No Comments · Knowledge, Opinion
By Catlin Renaud (@catlinrenaud)
Baby Boomers – the 77 million people born between 1946 and 1964 – are redefining aging and shattering traditional assumptions about the sixth and seventh decades of life. We’ve all heard that 40 is the new 30, and that 50 is the youth of old age, but what does this mean for [...]
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Tags:affluence·age·aging·applications·baby boomers·Blog·caregiver·comments·consumers·demographic·disease mangement·Facebook·fitness·food·games·Health care·influence·interactive·lifestyle drugs·marketing·medical care·nutrition·online·opportunity·patient·podcast·population·smartphone·social gaming·Social network·spa·technology·traditional media·youth