By Andy Smith (@andysmithpalio)
There’s a treasure trove of high-value health information in government archives that can aid in the delivery of health care. Now, the U.S. Department of Health and Human Services (HHS) and the Institute of Medicine (IOM) are joining forces to make this data available to the public and encourage innovative uses of [...]
Tags:access·application·behavior·Best Practices·community·cost·data·development·discussion·disease·event·forum·games·government·growth·Health·health care providers·information·innovation·insight·local·patient·performance·product·quality·service
Danielle Newman, Sr. Marketing Specialist at Panasonic, talk about learning strategic insights from potential clients interested in adopting mobile technologies.
Tags:B2B·BDI·case studies·Danielle Newman·events·insight·Mobile Healthcare Communications·Panasonic·phone·roundtables·strategy·tablet·Video
Photo courtesy of Vernon Research
By Carl Turner (@leftyrightbrain)
Social media is one of the biggest shifts in modern business. Twitter boasts 50 million Tweets each day – that’s 600 per second. Facebook has more than 500 million active users. A new member joins LinkedIn every second. With all this information available in real time, how are [...]
Tags:analyze·brand·business·complaint·conversation·diabetes·habit·insight·interactive·LinkedIn·listening·marketing·monitor·opportunity·patient·platform·product·profit·promotion·relationship·social media·strategy·target·Twitter
Today’s guest blog post comes from Chris Kelly, MEd, MA, Director of Health Education at HealthEd. Prior to HealthEd, Chris was director of education for the Alzheimer’s Association and also served as special care manager for Marriott Brighton Gardens Alzheimer’s Special Care Center, counselor and activities therapist with the Institute of Pennsylvania Hospital, group home [...]
Tags:Alzheimer's·barriers·caregiver·community·drivers·Education·healthcare·innovation·insight·journey·marketing·mining information·self-management·side effects·social media·symptoms·treatment
Sponsored by the Association of Marketing & Communication Profesisonals, the MarCom Awards is one of the largest international competitions that rewards industry professionals for excellence in print, visual and audio materials.
The contestants range in size from individual communicators to media conglomerates and Fortune 50 companies and are judged by the Association of Marketing and Communication [...]
Tags:award·Blog·breaking news·communications·competition·coverage·dialogue·digital Pharma·events·innovation·insight·marketing·News·recognition·social media·Twitter
By Marty Hardin (@mjhardin)
In Gilbert Ryle’s 1949 book The Concept of Mind, he introduced the phrase which titles this blog entry. He is arguing against Descartes’ concept of mind/body parallelism and the ambiguous point in which the two function in conjunction with one another. Think daydreaming while running on the treadmill as opposed to deciding [...]
Tags:communication·Conferences·doctors·engagement·innovation·insight·marketing·Patients·Pharma·research
Advice You Never Get About Social Media
January 18th, 2011 · 2 Comments · Knowledge, Opinion
By Kimberly Reyes (@CommDuCoeur)
By now, you’ve heard it all: be authentic, identify the “super users,” don’t control the conversation, and so on and so forth. You’ve read all the blog posts written by some of the most influential social media experts (you’ve read enough to know that even social media experts hate the term “social [...]
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Tags:advice·audience·Blog·comments·content·conversation·humanize·insight·negative·Pharma·response·social media·subject·thought leader·topic·tweetchat·Twitter