by Sven Larsen
Are you ready to make a life-or-death decision?
Most decisions aren’t as dramatic as the one the main character faces in the movie Sophie’s Choice – deciding which of her children will live or die at the hand of Nazi prison guards – but how you approach health care privacy can be the difference [...]
Entries Tagged as 'information'
Sophie’s Choice: Life or Privacy?
November 7th, 2011 · No Comments · Opinion
Tags:Communities·community·Digital Tools·Education·Health care·healthcare·information·innovation·patient·Patients·privacy·technology·Trends·user needs
Does This Look Familiar?
November 1st, 2011 · No Comments · Knowledge
by Jason Brandt (@jasondmg3)
I don’t understand any of this stuff.
Who has the time to really use this stuff anyway?
No real business can afford to have employees wasting their time on this stuff when they should be busy working.
It’s just a geek thing. Nobody with a life really uses this stuff.
It’s just a kid thing. [...]
Tags:business·communication·Digital Tools·Education·engagement·Facebook·FDA·Health care·healthcare·information·innovation·marketing·Patients·Pharmaceutical industry·social media·Social network·Trends
Digital Innovation In Pharma Summit 2011
October 14th, 2011 · No Comments · News
Pixels & Pills is excited to be a media sponsor, and your host for the opening night cocktail reception (oh yeah!), for Eye For Pharma’s upcoming Digital Innovation in Pharma Summit, being held in Boston, MA, November 2nd and 3rd.
As this blog is all about “new directions in digital pharma,” the Digital Innovation in Pharma [...]
Tags:conference·Conferences·Digital Tools·Education·engagement·events·information·innovation·Pharma·Pharmaceutical industry·social media·technology
Latin America & Pharma
September 29th, 2011 · No Comments · Knowledge, Opinion
by DJ Edgerton (@wiltonbound)
If you talked about Colombia a few decades ago in the United States, people thought of one of two things: drugs or coffee.
But since Alejandro and I founded Zemoga in 2002 as a bi-continental agency, with most of our personnel based in Bogota, we’ve joined the swell of people campaigning to [...]
Tags:#smwbig·Bogota·Education·Health care·healthcare·information·innovation·Jonathan Richman·Pharma·Pharmaceutical industry·SMW11·SMWBOG·Social Media Week Bogota·Zemoga
See You At Digital Pharma East 2011
September 23rd, 2011 · No Comments · News
It’s the time of year when we spend a lot of time at conferences. And we hope you enjoy our coverage.
We’re pleased to announce that we’ll be back in Philly, October 17 through 20, for the 5th annual Digital Pharma East.
Just a few things you can look forward to:
10 in depth case studies: Pfizer, Johnson [...]
Tags:communication·Communities·community·conference·Conferences·digital strategy·Education·events·Health care·healthcare·information·marketing·Pharma·Pharmaceutical industry·social media·Social network·Thought Leaders
Top 5 Reasons to Attend ePatient Connections
September 15th, 2011 · 1 Comment · News
If you’re going to ePatient Connections, the odds are that you’ve already made up your mind. You’ve booked your flight and reserved your room. If you’re still on the fence, we thought we’d help you make the right decision.
So we present to you, with apologies to Dave Letterman, the Top 5 Reasons to attend ePatent [...]
Tags:#epatcon·community·conference·Conferences·Education·epatient·ePatient Connections·events·healthcare·information·marketing·pharma marketing·strategy·Thought Leaders·Trends
POINT/COUNTERPOINT: Pay-for-Play Conferences
September 14th, 2011 · 1 Comment · Opinion
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
by Krissy Goelz (@krisgoelz)
When you [...]
Tags:communication·Communities·community·conference·Conferences·Education·events·information·marketing·Pharma·Pharmaceutical industry·Thought Leaders·Trends
POINT/COUNTERPOINT: Pay-For-Play Conferences
September 13th, 2011 · 3 Comments · Opinion
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
by Sven Larsen (@zemoga)
We here [...]
Tags:Communities·community·conference·Conferences·Digital Tools·Education·events·information·innovation·marketing·Pharma·Pharmaceutical industry·Thought Leaders
The Social Health Un-Conference
September 8th, 2011 · No Comments · News
Here at Pixels & Pills, we’re always trying to push the conversation about health and pharma in the digital space harder and farther along. Which is why we were intrigued when Shwen Gee let us know about The Social Health Un-Conference (SXSH), taking place September 19th, right before ePatient Connections.
Aside from the impressive speaker list [...]
Tags:communication·Communities·community·conference·Conferences·Education·engagement·events·Health·Health care·information·innovation·Legal Issues·Patients·Pharma·Pharmaceutical industry·social media·Social network·Thought Leaders·Trends·user needs
The Challenge of Getting People Involved on Your Website
September 6th, 2011 · 3 Comments · Knowledge
by Jason Brandt (@jasondmg3)
Attracting visitors to your website is one thing; keeping them engaged is another. With patent expiries and a shrinking sales force on the horizon, pharmaceutical companies need to think strategically about their digital delivery strategy and optimize their most valuable asset: their website.
Social networks are an important component of the marketing mix, [...]
Tags:brand website·business·business strategy·digital strategy·engagement·information·innovation·marketing·Pharma·Pharmaceutical industry·technology·User Experience·user needs·website·Websites