Last week Pixels & Pills’ editor Briana Campbell had the pleasure of sitting down for a Skype chat (so the quality is a little lower than our normal, professional videos) with Dr. Darshan Kulkarni (@FDALawyers) of the Kulkarni Law Firm in Philadelphia. And while the questions answered in the conversation don’t constitute legal advice and [...]
Tags:#hcsm·@FDALawyers·Darshan Kulkarni·FDA·FDA Guidance·information·innovation·legal·Legal Issues·marketing·resources·social media·social media guidance·social media guidelines·Trends·Video
by Briana Campbell (@MsMatchGirl)
By now, you’ve all had time to review the FDA’s draft guidance on Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices. And you’ve had time to read the multitude of responses that came after (if you didn’t, Fabio Gratton has compiled many of them for you). And, [...]
Tags:electronic media·emerging media·engagement·FDA·FDA Guidance·FDA guidelines·information·innovation·Pharma·Pharmaceutical industry·social media·Social network·strategy·Trends
by DJ Edgerton (@wiltonbound)
The question seems almost nonsensical at first – your Twitter followers may be really outstanding people, but they’re not organic chemists or researchers. And your Facebook fans, while devoted, probably do not, generally speaking, know how to move a new drug through the FDA approval process.
Just the same, it’s a mistake to [...]
Tags:Compliance·data·digital strategy·Digital Tools·Education·engagement·epatient·FDA·information·innovation·Legal Issues·marketing·Pharma·Pharmaceutical industry·R&D·research and development·social media·Social network·strategy·technology·Trends·user needs
We’re always pleased to cover BDI’s Case Studies and Roundtables. With more and more consumers turning to their phones for interactions once reserved for in-person consultations and visits to the pharmacy counter or doctor’s office, the Mobile Healthcare Communications 2012 Case Studies & Roundtables is perfectly positioned to inform pharma and healthcare marketers about the [...]
Tags:Advertising and Marketing·BDI·case studies·Conferences·healthcare·information·marketing·mobile·mobile healthcare·Mobile Healthcare Communications·mobile marketing·mobile platforms·roundtables
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
by Jason Brandt (@jasondmg3)
Yesterday you [...]
Tags:doctor·doctor's office·doctors practice·Education·epatient·healthcare·information·patient·Pharmaceutical industry·technology·Trends
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
by Krissy Goelz (@krisgoelz)
I’m not [...]
Tags:doctor·doctor's office·doctors practice·Education·epatient·healthcare·information·patient·Pharmaceutical industry·technology·Trends
by DJ Edgerton (@wiltonbound)
Over the next five years, spending on interactive marketing will double, according to research from Forrester done for Ogilvy. What now are TV budget sizes will be interactive marketing budget sizes in 2016.
Here’s a short Q&A on what this means for you.
Why is this happening?
It’s simply a reaction to reality. Interactive digital devices [...]
Tags:information·marketing·Pharmaceutical industry·social media·strategy·Trends
by DJ Edgerton (@wiltonbound)
Thinking back just 20 years ago, there were a limited number of communication options: the phone call, the letter, the fax. A person’s digital habit – though not thought of in that way – was limited to television or radio, save for a few early adopters exploring computer technology. Today we have [...]
Tags:communication·digital habits·Digital Tools·engagement·Health care·health care providers·healthcare·information·Patients·Trends·user needs
by Krissy Goelz (@krisgoelz)
Mirror, mirror on the wall, who’s the healthiest one of all?
Imagine if looking in the mirror could reveal more than just the lines on your face or the state of your hair. What if the mirror was magic and could know what medications you needed to take or whether your blood sugar [...]
Tags:Compliance·Design·Digital Tools·Education·engagement·future·Health·Health care·healthcare·information·innovation·magic mirror·RFID·technology·User Experience·user needs
by Sven Larsen
Are you ready to make a life-or-death decision?
Most decisions aren’t as dramatic as the one the main character faces in the movie Sophie’s Choice – deciding which of her children will live or die at the hand of Nazi prison guards – but how you approach health care privacy can be the difference [...]
Tags:Communities·community·Digital Tools·Education·Health care·healthcare·information·innovation·patient·Patients·privacy·technology·Trends·user needs
