The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond.
By DJ Edgerton (@wiltonbound)
In May 2010, two of the biggest players in one of the biggest and most controversial industries joined forces. United [...]
Tags:airlines·change·competition·continental united·controversy·digital agency·drug discovery·finances·industry·maneuverability·merger·Mutiny Worldwide·network·pipeline·potential·prank·research·resources·savings·science·SoDA·strikes
This post is part of a series of posts highlighting the current champions in healthcare social media. A lot has changed in the past year or so, and some social media superstars have emerged. Here, we give them the spotlight to hopefully inspire your efforts in social media.
By Krissy Goelz (@krisgoelz)
While we were looking for [...]
Tags:ADHD·advertise·aggregation·Blog·brand·cause·community·consumer·experience·Facebook·health services·history·industry·information·nonprofit·opportunity·Pharma·philanthropy·positive·practical·recalls·reputation·social media·Video·widget·YouTube
By Sven Larsen (@zemoga)
In the weeks following ad:tech New York, the song above was stuck in my head. Why? In between sessions, I was reading my free copy of Fast Company from the attendee gift bag, which included a feature about the popular Disney Channel cartoon, Phineas & Ferb. I had combed through most of [...]
Tags:cartoon·community·DDMAC·demographic·Disney·doctors·e-patients·faith·FDA·fearless·guidance·industry·Pharma·Phineas & Ferb·regulations·social media·television·Thomas Abrams
Image courtesy of Pierce Mattie Public Relations
By Christina Brodie
What do pharma and fashion have in common? Both are multi-billion dollar a year industries that influence how people look and feel. Pharma marketers should take note that fashion’s influence is becoming more prevalent in the industry as our culture becomes increasingly obsessed with physical appearance and [...]
Tags:adherence·affordability·beauty·dental·Design·dical devices·economy·evergreen·fashion·industry·influence·innovation·inspiration·marketing·Pharma·physical appearance·product·style·youth
By DJ Edgerton (@wiltonbound)
Pixels & Pills wrote about this topic back in early September, and I’ve seen the theme pop up at a lot of events and discussions recently, and all over the Web. One was Rohit Bhargava’s post on 360 Digital Influence on “6 Marketing Lessons Pharma Can Learn From Other Industries.” The other [...]
Tags:budget·business·departments·energy·financial services·healthcare·industry·legal·military·Pharma·Pharmaceutical industry·regulation·social media
The Pixels & Pills team hits the road yet again – this time, to scenic Princeton, NJ for IIRUSA’s Multi-Channel Pharma Marketing Event.
It’s a beautifully brisk morning here in Princeton, and representatives from some of the biggest names in the industry have gathered together for an intimate discussion about “breaking down internal silos, achieving channel [...]
Tags:#mcpm·channel integration·events·industry·Multi-Channel Pharma Marketing Event·Pharma·Pharmaceutical industry·retirn on engagement·silos·speakers·Thought Leaders·videos
By Kimberly Reyes (@CommDuCoeur)
Tara Parker-Pope is a well-known health reporter with over a decade at the Wall Street Journal and more recently reporting for the New York Times, founding its Well Blog three years ago.
The particularly interesting thing about her body of work is that it’s become increasingly personal. She’s continued to cover health and [...]
Tags:Blog·disclosure·expertise·industry·interests·News·personal·professional·relevance·Tara Parker-Pope·Wall Street Journal
By Sven Larsen (@zemoga)
Do the dog days have you feeling down? Wish you were working on your tan at the beach, or backpacking through Europe with friends? As members of one big Pharm-ily, we often like to share advice with each other, but we’re really encouraging you to heed our words this time: take a [...]
Tags:Conferences·Education·event·industry·Pharma·schedule·session·Thought Leaders·unconference·workshop
New Changes for Facebook, New Perspective for Pharma
April 15th, 2011 · 7 Comments · News
UPDATE 4/20/2011: As of the publish date of this post, none of the information contained here has been confirmed by any official sources, either direct from Facebook or any leading media authorities on Facebook development. I have consulted the individuals and organizations cited below for the origins of this information, and will notify the Pixels [...]
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Tags:adverse events·approval·brand·changes·comment·content·conversation·disable·discrtion·discussion·drug·Facebook·industry·initiatives·Pharma·photos·policy·prescription·regulations·sharing·social media·strategy·user generated content·videos·vigilance·wall·whitelisting