By Krissy Goelz (@krisgoelz)
Twenty years ago, a Robitussin commercial called “Dr. Mom” was a sexist, ham-handed parody of family division of labor. It’s even a bit worse for wear when you watch it now – really, what ad exec ever thought it was funny? But in addition to giving us a view into the differences [...]
Tags:advertising·commercial·dads·database·digital·diseases·doctor·electronic health records·environment·family·genetic·Health·humor·internet·mobile·technology·TV·website
Julian Bond, Social Media/Web Marketing Manager for Detroit Medical Center gives us his highlights from the ePatient Connections Conference and revisits some discussions from the cocktail reception the night before.
Tags:#epatcon·caregivers·engagement·ePatient Connections·events·humor·Julian Bond·Patients·social media·Video
By Danielle Bedard
Think pharma and health-related topics can’t be fun? Think again! Just between us girls (OK, guys take note, too), humor can be an effective communication tool across a range of print and interactive media, even when the subject is serious.
A new start-up in the online health information space, ChickRx, takes a tongue-in-cheek approach [...]
Tags:credibility·demographic·experts·fitness·Health·humor·information·interactive·menopause·relationships·research·sexual health·useful·women
By DJ Edgerton (@wiltonbound)
I think we can all agree that Tourette’s syndrome (TS), which affects 3 out of every 1,000 children in the United States, is no laughing matter.
But I gotta tell you…this guy is HILARIOUS. Louis “Twitchels” Centanni got his stage name from Nicole Richie (yes, Nicole Richie) when she and fellow heiress Paris [...]
Tags:Conditions and Diseases·DTC·Health·humor·marketing·Neurological Disorders·Tourette syndrome·Tourette Syndrome Association·viral
Videos are a great medium to connect with customers and engage them in your brand. According to a study by the University Of Pennsylvania Wharton School Of Business, prospects are 72 percent more likely to purchase a product or service when video is used. That’s because when people view a video, they gain a greater [...]
Tags:community·content·humor·impressions·marketing·Old Spice·size·social networks·viral video·YouTube
