Ed Bennett, the Director of Strategy at University of Maryland Medical Center, helps hospitals implement effective social media strategies by explaining the importance of engaging the patient community, as well as providing comprehensive advice for proper execution.
Tags:advocate·communication·community·Ed Bennett·engagements·Hospital·patient·Pharm Fresh·social media·University of Maryland
Jennifer Dyer talks e-mailing with patients, instant health reporting through Facebook, and using Twitter and YouTube to unify advocacy messages. She also shares exciting information about a new mobile app being tested.
Tags:application·endocrinology·Facebook·Hospital·Jen Dyer·mobile·Ohio State University·Patients·Pharm Fresh·social media·Twitter
This blog post is part of a crash-course series about the state of the healthcare industry, and the vital information that every pharma marketer needs to know.
By Rob Kempton (@manonthemooncon)
Social media is no longer the future – it’s here. Various stakeholders including patients, pharmaceutical companies, hospitals, medical practitioners and others are finding their voice in [...]
Tags:business·community·conversation·credibility·discussion·expectation·Hospital·influence·information·medical practitioner·Patients·personal·perspective·Pharma·research·responsibilities·social media·stakeholders
Back in February, we held a tweetup and phone drive at the 10th Annual ePharma Summit in NYC to benefit HopePhones.org. We interviewed Tierney O’Dea about how she became involved with Hope Phones and why our readers should get involved. Tierney O’Dea is the campaign manager for Hope Phones at Medic Mobile.
Would you please tell [...]
Tags:#epharma·adherence·campaign manager·cell phones·clinic·communication·doctor·emergency·environment·family·healthcare·HIV·hope phones·Hospital·information·laptop·Medic Mobile·medication·Medicine·mobile·network·organization·phone drive·public health·recycle·social impact·Tierney O'Dea·tuberculosis·Tweetup·waste
By Sven Larsen (@zemoga)
As we pointed out on March 9, involved, passionate patients are some of the all-stars of social media, bringing their hard-earned expertise forward to influence and opine on the state of medicine and care.
Surprisingly, another all-star group in social media are hospitals. A year ago, only 10% of hospitals were using social [...]
Tags:administrator·community·connection·dialogue·doctor·Facebook·Farmville·Hospital·marketing·Medicine·nurse·online·patient·policy·PR·social media·Twitter·Video·YouTube
By Russ Ward (@russcward)
They’ve been happening for over a hundred years, and millions of people around the world need them. What are they? Today we’re talking about organ transplants, one of the triumphs of medical technology over disease and injury.
It takes incredibly complex networks of communications and transportation involving databases, private jets, and volunteers to [...]
Tags:Cancer·clinical trial·communication·cyborg·doctors·Hospital·immune·Medicine·network·Patients·senior·stem cell·technology·teleconference·transplants·Twitter·Video
Image courtesy of Max Gladwell
By Bob Mason (@BobMasonPalio)
Foursquare, Gowalla and other mobile location-based apps are changing people’s behavior. “Checking in” is gaining momentum as individuals use these applications to discover new places, people and information. According to Comscore statistics, 14 percent of all mobile users, or about 80 million people worldwide, access maps on their [...]
Tags:clinic·doctor's office·emergency·epinephrine pen·Foursquare·geolocation·geotracking·Gowalla·GPS·Hospital·medication·navigation·Pharmacy·prescriptions
By DJ Edgerton
The recurring series of Patient 2.0 posts looks at what goes on outside the marketing company and the exam room. Where are the other links in the healthcare chain and how can digital technology help them?
Outpatient Procedures.
Testing, x-rays, biopsies, minor surgery like LASIK, or a procedure like a colonoscopy – those day trips [...]
Tags:Digital Tools·Health·Hospital·Medicine·Patients·technology·User Experience·YouTube
