Today’s guest post comes from Ken Thorlton, SVP, Creative Director, of HealthEd. Ken has been with HealthEd since 2004, now serving as senior vice president, creative services. In this role, he manages design teams and oversees all aspects of creative development—interpreting clients’ communication strategies, visually capturing patient insights and needs, and unifying that vision into [...]
Tags:Compliance·Design·Education·health literacy·patient·Patients·Thought Leaders·user needs
by Briana Campbell (@MsMatchGirl)
A little over a year ago, we wrote about our participation in PSFK & UNICEF’s The Future of Health Report, in a post entitled, Zee Future of Health. In that post, Dan Licht reviewed the ideas that Zemoga had brainstormed – ideas for innovation, applications and analogue, that could help the most [...]
Tags:#healthapps·Future of health·Health·health apps·health literacy·mobile·mobile applications·Mobile phone·PSFK·UNICEF
By Kimberly Reyes (@CommDuCoeur)
Even if you are the most graphic of all designers, even if you are the most chemical of all researchers, you write at work. You write reports, you write PowerPoint slides, you write emails, you write Post-It notes. You write staff reviews. You write, and you tell the world about yourself every [...]
Tags:audience·clarity·cost·health literacy·information·informed patient·Medicine·smart·treatment·value·vocabulary·writing
This post kicks off Creativity Week at Pixels & Pills, where we’ll be taking a closer look at the examples and practices that lead to a strong, original pharma marketing campaign.
By Neall Currie
Among the many negative stereotypes hurled at the pharma industry, the most colorful may be the mountebank: the streetwise charlatan who sold fraudulent [...]
Tags:branding·communication·creativity·demonstrations·health literacy·integrity·marketing·mountebank·performance·Pharma
