by Krissy Goelz (@krisgoelz)
Recently, we were asked what we thought about how Google+ could affect healthcare, by someone who had read an Xconomy post on the same question.
So, does this newest, mega-hyped social network have the potential to really transform the industry? As you’ve seen with our many point/counterpoint articles, we like to [...]
Tags:Digital Tools·Education·engagement·Facebook·Google·Google Plus·Health care·healthcare·innovation·Legal Issues·social media·Social network·Trends·user needs
by Briana Campbell (@MsMatchGirl)
Just the other day Richard Meyer posted an article entitled, “STOP! Social Media Is Not the Answer” in which he makes a strong case against pharma marketers turning to social media for their campaigns. He points out that people don’t want to connect with their drugs on social networks. He points out [...]
Tags:#hcsm·Facebook·Google·LinkedIn·marketing·Pharma·pharma marketing·Pharmaceutical industry·social·social media·Social network·social networking·Twitter
by Krissy Goelz (@krisgoelz)
Oh, Facebook, how I love you so. Not because you’ve turned this city girl into a farmer or helped me get in touch with my inner Mafia Wars, but because you introduced me to the kind of engagement I want expect from my online experience. I’ve gotten to connect to the people [...]
Tags:communi·communication·Facebook·Google·Patients·social media·Social network·technology·Trends·User Experience·user needs
Today’s guest blog post is by Casey Williams, the Associate Director of Health Sciences at iProspect. Since joining the firm in 2006, Casey has focused on the health sciences market. She is responsible for strengthening relationships with iProspect’s clients in this field, and cultivating and disseminating health industry knowledge within iProspect and across its client [...]
Tags:audience·branding·content·Google·Health·information·marketing·media buy·Medicine·mobile·organic search·paid search·query·questions·research·search·search engine·service·strategy·traffic·treatment·update·visibility
By Jon Fisher (@jmfisher)
If you build it, will they come?
Increasingly for companies hoping to tap into the power of the Web, the answer is: Not without some serious thought and hard work. But what does that serious thought and hard work mean for a corporate Web presence in 2011? Paradoxes abound:
Although more tools than ever, [...]
Tags:brand·channels·coding·communication·Google·marketing·results·strategy·web culture·website·Wordpress
By Russ Ward (@russcward)
Wait, wait, come back!
I know words like “semantic filtering” can make non-tech people cringe and tune out.
But I promise, this will be a user-friendly post. And it needs to be, because as these technologies change, and continue to change, so will all of our online experiences – not just those of backroom [...]
Tags:coding·command·competitor·context·customer·developer·devices·Google·iTunes·manners·marketing·metrics·Pandora·Pharma·search·SEM·semantic filtering·SEO·stakeholder·technology·website
By DJ Edgerton (@wiltonbound)
You every now and again, someone comes up to me and says, “DJ, I want to know what makes you tick.” Well, thanks to a new digital tool from Google, now I can show you all my inner workings…
Yesterday, Google Labs launched the Body Browser, an interactive 3D model of the human [...]
Tags:3D·body·digital·Education·Google·Google Chrome·Human anatomy·Human body·interactive·Khronos Group·model·patient·physician·render·training·WebGL
By Kristin Phillips (@klaphillips)
Are you a victim of cyberchondria? That is, do you spend much of your time on Google looking up various symptoms, causes, diseases, treatments, and other medical and health issues? While it might seem normal to you, you’re in the minority. A study of 1,008 American adults from Kyp Holdings and Opinion [...]
Tags:ChickRx·cyberchondria·disease·Education·Google·Health·information·online·Pharma·physician·research·thought leader·WebMD·women
By Scott Neverett
People have embraced the Web and social media to find and research medical conditions, new treatment therapies, diet and lifestyle information and other health-related issues. The process often starts with research on the Web and ends with some action – joining a community, making a decision about a prescription or treatment, increasing self [...]
Tags:campaign·clinical trial·community·engagement·Google·multichannel·Patients·Pharma·research·search·SEO·social media·treatment·Web
Little Comments, Big Privacy
May 11th, 2011 · No Comments · Opinion
(via Chuck and Beans)
By Jason Brandt (@JasonDMG3)
“Great story. Loved the last part; very moving.”
“I disagree completely – this is what’s wrong with America today!”
While adding a comment to a blog post or a news article may seem trivial, it’s part of a larger and very important story.
Interactivity – the idea that you can offer your [...]
[Read more →]
Tags:Blog·comment·communication·conversation·crowdsourcing·data·experience·Facebook·Google·information·interactivity·internet·law·membership·News·Opinion·participation·philosophy·privacy·settings·social networks·technology·Wikipedia