(Image courtesy of CBS News)
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond.
By DJ Edgerton (@wiltonbound)
So far we’ve moved from the earthquake-ravaged streets of Haiti to the quiet Florida streets of [...]
Tags:accessibility·airlines·cloud·Eyjafjallajökull·global·technology·travel·volcano·wi-fi
This post will continue our week-long theme of “Pharma Without Borders,” which inspects how Pharma companies engage with doctors and patients overseas.
By Russ Ward (@russcward)
Sometimes we forget that DTC is unusual and new in the global pharmaceutical market. But direct-to-consumer (DTC) advertising of prescription drugs is illegal everywhere in the world with two exceptions. The [...]
Tags:advertising·Canada·communication·DTC·global·Legal Issues·marketing·Mexico·Pharma·Pharmaceutical industry·public relations·strategy
