By Sven Larsen (@Zemoga)
Volkswagen’s Swedish ad agency created The Fun Theory website, stating: “This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better.”
The point is to rejoice in using fun to improve people’s actions. Two examples:
A speed-camera lottery – speeders get [...]
Tags:addiction·behavior·exercise·fun·gaming·idealistic·incentive·Medicine·monitoring·motivation·Pharma·social·symptoms
On Monday, February 7, Pixels & Pills had a charity cocktail party to kick off the ePharma Summit and gather old used phones for our friends at HopePhones.org.
It was also John “Pharmaguy” Mack’s birthday the day before, so we surprised him with a very special birthday cake!
The birthday boy arrives.
John Mack blows out the candles [...]
Tags:#epharma·conference·ePharma Summit·ePharma Summit 2011·events·fun·parties·photos
Social media continues to be one of the most significant developments of the past decade. It has greatly revolutionized the way we interact and connect with each other. Its impact on the Pharmaceutical and healthcare industries has been tremendous, changing the way doctors communicate with patients, and the way brands educate and inform consumers. As [...]
Tags:conference·digital·event·Facebook·fun·ideas·impact·Improve·innovation·New York·News·schedule·session·social media·strategy·technology·thought leader·Tool·trend·Twitter
By Bob Mason (@BobMasonPalio)
Ah, summertime and the living is easy – except when you’re glued to the office. While winter finds us fighting colds and viruses, summer is a breeding ground for “anywhere-but-here-itis” – the days when you’d rather be on the beach, in the mountains, at the park or participating in other outdoor recreational [...]
Tags:fun·human resources·motivation·Productivity·recognition·staff·summer·vacation·work
