By Russ Ward (@russcward)

The FDA’s Transparency Blog recently unveiled a new initiative, a simple “FDA Basics” site with general information about the agency.

In addition to the Transparency Blog and the FDA Basics site, they ran a webinar for bloggers interested in writing about health information, and they’ve got a very active YouTube channel. It’s all aimed at the general public.

It’s interesting to see how such a Byzantine organization is working to become more accessible, transparent and socially engaged. Interesting, inspiring, and immensely challenging. If they can do it, what excuse does any other organization have?