By Andy Smith
Whenever I ask business people to share advice or lessons learned from new project or process implementations, the most common response I hear is “get buy in from the top.” When senior leadership is onboard and champions change, it is more likely to be successful. In truth, buy in needs to happen both [...]
Tags:business·buy in·CEO·digital strategy·finance·goal·initiative·language·market share·marketing·money·Pharmaceutical industry·progess·revenue·risk·ROI·Sales·senior leadership·social media·turnover
By Guy Mastrion (@gmastrion)
Across all industries, people are using new technologies, tactics and communication mediums to connect with customers and accelerate business momentum. What qualities do other industries possess that can be beneficial to pharma?
Retail – Think Outside the Store
Retail has broken free from brick-and-mortar establishments and catalog shopping to include social media, online and [...]
Tags:brand·business·consumer needs·Education·experience·finance·innovation·marketing·mobile·online·OTC·Pharmaceutical industry·product details·regulation·retail·social media·technology·workforce
