by DJ Edgerton (@wiltonbound)
Like Tom Petty sang, the waiting is the hardest part. But is it necessary for pharma to continue holding out for social media guidelines before implementing digital strategy?
With more than 75 percent of people using the Internet, social media is an important component of business communication. Yet, many pharmaceutical companies are still [...]
Tags:#fdasm·FDA·FDA Guidance·FDA guidelines·social media·social media strategies·social media strategy·social networks
By Jim Mittler, PhD, Medical Director (@jim_mittler)
We all know that the social media revolution is happening and it cannot be stopped—this is according to the exponential growth of social media over the past several years. It has fundamentally changed the way in which information is disseminated and the way people communicate throughout the world today. [...]
Tags:#fdasm·#hcsm·American Recovery and Reinvestment Act of 2009·communication·Communities·Digital divide·digital strategy·drug safety·Education·Facebook·Health care·Health Care Reform·innovation·Legal Issues·mobile·patient portal·Patients·Pharmaceutical industry·social media·technology·United States·WebMD·YouTube
Live From the E-Pharma Summit (#epharma)
Amy Cowan, Head of Industry, Health for Google talks to us about search, how physicians are using the Internet and what Google wants the FDA to know about social media.
Tags:#epharma·#fdasm·advertising·communication·Communities·data·digital strategy·Digital Tools·e-pharma summit·FDA·Health·media·Pharma·Pharmaceutical industry·search·social media·Thought Leaders·Trends·Video·You Tube
Live from the E-Pharma Summit (#epharma)
Christiane Truelove of Med Ad News gives her take on how companies are dealing with social media while they’re waiting for the FDA guidelines.
Tags:#epharma·#fdasm·communication·Compliance·Conferences·digital strategy·FDA·innovation·marketing·media·Pharma·Pharmaceutical industry·social media·Thought Leaders·Trends
Live from the E-Pharma Summit (#epharma)
Guy Mastrion, co-founder of Pixels & Pills, explains how design can solve some of the communications challenges that social media poses for the FDA and the Pharmaceutical industry.
Tags:#fdasm·branding·communication·Design·digital strategy·Digital Tools·FDA·innovation·Pharma·Pharmaceutical industry·social media·Thought Leaders·Trends·User Experience·user needs
Live from the E-Pharma Summit (#epharma)
Steve Woodruff of Impactiviti talks about what it’s like to be the “eHarmony of the Pharmaceutical industry” and why the FDA should stay away from specifics when it comes to social media guidelines.
Tags:#epharma·#fdasm·communication·Compliance·digital strategy·e-pharma summit·Facebook·FDA·Legal Issues·media·Pharma·Pharmaceutical industry·social media·Thought Leaders·Trends·Twitter
Live from the E-Pharma Summit (#epharma)
John Mangano of ComScore explains why metrics are becoming more and more important to Pharma companies and how they’re impacting the FDA’s thinking about social media.
Tags:#epharma·#fdasm·Digital Tools·e-pharma summit·FDA·metrics·Pharma·Pharmaceutical industry·Thought Leaders·Trends
Live from the E-Pharma Summit (#epharma)
We kick off our coverage of the E-Pharma Summit with an interview with one of our own. Russ Ward talks about the challenges facing the FDA and their upcoming guidelines of social media. Check out what Russ has to say about the urgent need for quality health care information online.
Tags:#epharm·#fdasm·communication·Compliance·Conferences·digital strategy·e-pharma summit·Education·FDA·Pharma·Pharmaceutical industry·social media·Thought Leaders·Trends·user needs
By Sven Larsen (@zemoga)
Following up on our successful coverage of the FDA hearings on social media, Pixels and Pills is heading down to the e-Pharma Summit in Philadelphia next week. We’ll be working with the summit team to provide on site coverage of this important industry event. We’ll also be chatting with some of the [...]
Tags:#fdasm·Blogs·communication·Conferences·FDA·innovation·Pharma·Pharmaceutical industry·social media·Social network·Thought Leaders
By Russ Ward (@russcward)
The FDA’s Transparency Blog recently unveiled a new initiative, a simple “FDA Basics” site with general information about the agency.
In addition to the Transparency Blog and the FDA Basics site, they ran a webinar for bloggers interested in writing about health information, and they’ve got a very active YouTube channel. It’s all [...]
Tags:#fdasm·communication·digital strategy·Digital Tools·Education·FDA·FDA Basics·Food and Drug Administration·Government 2.0·media·social media·Trends·User Experience
