By Sven Larsen(@svenplarsen)
Who’s doing it right?
That’s a question we’re often asked since we’ve routinely challenged Pharma to embrace social media and an expanded dialogue with their customers. So it’s gratifying to find a prime example in our own backyard.
P & P’s parent company, digital agency Zemoga has worked with Weisscomm, EMD Serono and Pfizer on [...]
Tags:call center·customer service·Facebook·patient communities·social media
by Briana Campbell (@MsMatchGirl)
People like to make out that the issues surrounding pharma’s involvement with social media are extraordinarily complex. I’m not so sure.
It’s over-simplistic – but still true – to say that the main worry with digital media for the pharmaceutical industry is the interactivity of social networks. You see, I don’t think it’s [...]
Tags:Compliance·DTC·Facebook·HIPPAA·marketing·off-label·Pharma·Pharma industry·Pharmaceutical industry·reporting·social media·Social network·Twitter
by Sven Larsen
#Adaptordie is an apt hashtag to sum up the teachings of digital-media pundit Brian Solis. It’s also an apt hashtag to describe the current state of affairs in the pharmaceutical industry.
Solis’s new book, The End of Business as Usual, a follow-up to the popular Engage, focuses on this need of business to change the old ways and [...]
Tags:digital strategy·Digital Tools·Facebook·FDA·healthcare·innovation·marketing·Pharma·Pharmaceutical industry·social media·social networks·Trends
by DJ Edgerton (@wiltonbound)
How much of a role does social media play in influencing policymakers? And how much of a role can – or should – marketing play in crafting those messages for pharmaceutical companies?
It’s a tough question, but before we get to it, take a moment to listen carefully. Hear that high-pitched, faint screaming [...]
Tags:communications·elected officials·Facebook·FDA·patient needs·Pharma·Pharmaceutical industry·politics·social media·social networks·Twitter
by Krissy Goelz (@krisgoelz)
Recently, we were asked what we thought about how Google+ could affect healthcare, by someone who had read an Xconomy post on the same question.
So, does this newest, mega-hyped social network have the potential to really transform the industry? As you’ve seen with our many point/counterpoint articles, we like to [...]
Tags:Digital Tools·Education·engagement·Facebook·Google·Google Plus·Health care·healthcare·innovation·Legal Issues·social media·Social network·Trends·user needs
by Jason Brandt (@jasondmg3)
I don’t understand any of this stuff.
Who has the time to really use this stuff anyway?
No real business can afford to have employees wasting their time on this stuff when they should be busy working.
It’s just a geek thing. Nobody with a life really uses this stuff.
It’s just a kid thing. [...]
Tags:business·communication·Digital Tools·Education·engagement·Facebook·FDA·Health care·healthcare·information·innovation·marketing·Patients·Pharmaceutical industry·social media·Social network·Trends
by Briana Campbell (@MsMatchGirl)
It’s a dog-eat-dog world out there, so for companies to succeed, they need to either dream big or go home. However, in a competitive world, turning a dream into reality requires action.
With social media becoming a formidable communication tool, pharma and health care companies are devising new strategies to communicate with patients, [...]
Tags:communication·digital strategy·Digital Tools·Education·engagement·Facebook·FDA·marketing·media·Pharma·Pharmaceutical industry·social media·Social network·strategy·Trends
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond.
It Gets Better
The Trevor Project
On September 22, 2010, a skinny, redheaded 18-year-old changed education and laws [...]
Tags:bullying·communication·Communities·community·defining moments·Education·Facebook·homophobia·innovation·it gets better·social media·the trevor project·Trends·Twitter
by Briana Campbell (@MsMatchGirl)
Just the other day Richard Meyer posted an article entitled, “STOP! Social Media Is Not the Answer” in which he makes a strong case against pharma marketers turning to social media for their campaigns. He points out that people don’t want to connect with their drugs on social networks. He points out [...]
Tags:#hcsm·Facebook·Google·LinkedIn·marketing·Pharma·pharma marketing·Pharmaceutical industry·social·social media·Social network·social networking·Twitter
by Briana Campbell (@MsMatchGirl)
Wrath. Sloth. Greed. Gluttony. Lust. Envy. Pride.
The seven deadly sins.
In June of this year, PM360 laid out the Seven Deadly Sins of Pharma Marketing (you can take a peek at the digital edition here). And Dave Sonderman laid out his accompanying thoughts on the unintentional sins in a post on the GSW [...]
Tags:#hcmktg·#hcsm·communication·Communities·community·digital strategy·Digital Tools·Education·Facebook·FDA·Health·Health care·healthcare·information·marketing·Pharmaceutical industry·social media·social media platforms·social media strategies·Social network·strategy·Trends·Twitter
