Happy birthday to Digital Pharma East – Five years old is certainly a milestone.
ExL Pharma has put together the most extensive agenda ever produced in this industry leading event series. Marketers from pharma companies the world over know that this is the event for the most industry speakers, the most case studies and a format [...]
Tags:#digipharm·conference·Conferences·Education·event·events·marketing·Pharmaceutical industry·social media
Social media has connected the entire healthcare ecosystem in an unprecedented way. From patients connecting with patients, to doctors connecting with caregivers, a healthcare revolution is well underway.
What can you do about it?
Well, you can pack your trusty suitcase, buy an express business-class ticket to a city you’ve been to 20 times in the last [...]
Tags:conference·event·online·Pharma·social media·Thought Leaders
By Kimberly Reyes (@CommDuCoeur)
In this age of accelerated technology, a brand has an almost infinite amount of platforms where it can interface with its consumers. The opportunities run the gamut from traditional media, like television and print, to device-based media like in-store kiosks, mobile phones, and computing tablets – and of course, the World Wide [...]
Tags:communication·conference·consumers·device·doctor·event·internet·marketing·media·messaging·mobile·multi-channel·patient·San Francisco·social media·strategy·technology·Trends
By Andy Smith (@andysmithpalio)
There’s a treasure trove of high-value health information in government archives that can aid in the delivery of health care. Now, the U.S. Department of Health and Human Services (HHS) and the Institute of Medicine (IOM) are joining forces to make this data available to the public and encourage innovative uses of [...]
Tags:access·application·behavior·Best Practices·community·cost·data·development·discussion·disease·event·forum·games·government·growth·Health·health care providers·information·innovation·insight·local·patient·performance·product·quality·service
By Russ Ward (@russcward)
On Tuesday, Andy told you about the importance of data sharing, and how its possibilities are being investigated by a new collaboration between government agencies.
The Health Data Initiative Forum being held June 9 in Bethesda is the latest step in a years-long collaboration between the U.S. Department of Health and Human Services [...]
Tags:access·collaboration·data·discussion·event·federal·forum·government·Health·learn·live·marketing·panel·satellite·sharing
It’s been exactly one year since the last DTC National Convention, and a lot has changed since then.
We saw more promises – and this time, even a preview – from the FDA on upcoming social media guidance.
We started building on the iPad’s potential to change health behaviors for the better.
We connected more closely than ever [...]
Tags:#dtc2011·conference·consumer·DTC National Convention·event·interview·marketing·Video
By Kimberly Reyes (@CommDuCoeur)
Patient compliance continues to be a major threat to healthcare, and a big concern for the pharmaceutical industry. Non-compliance has been proven to negatively impact both medical outcomes and the U.S. economy. As we continue to explore digital solutions to encourage people to adhere to their medications, Medical Bill Dog’s Dennis Grace [...]
Tags:#dtc2011·adherence·communication·convention·dialogue·doctor·DTC·e-patients·economy·Epocrates·event·Google Body Browser·healthcare·healthcare outcomes·individuality·information·medication·mobile·patient·patient compliance·patient literacy·personalization·Pharmaceutical industry·responsibility·ROI·University of Oregon
By Kimberly Reyes (@CommDuCoeur)
What can you do in two hours?
Take a client to lunch perhaps, or make a PowerPoint presentation – maybe cross a few things off your errand list. For a lot of us, two hours isn’t a lot of time, but for those of us who attended Fard Johnmar’s UnNiched breakfast this morning, [...]
Tags:adoption·breakfast·demographics·discussion·event·innovation·interaction·mobile·technology·thought leader·unNiched·usability
By Sven Larsen (@zemoga)
I think it’s a fair claim to say that Pixels & Pills has been to practically every Pharma-healthcare-digital-social-media event since 2009. Our goal, after all, is to deliver thought leadership from the frontlines of technology and new media. What better breeding grounds for this information than conferences that gather together different voices [...]
Tags:breakfast·competition·conference·coverage·Digital Pharma East·event·grant·innovation·presentation·press·science·session·speakers·Thought Leaders·unconference·unNiched
Next week is going to be a pretty exciting week for Pixels & Pills. First, we’ll be attending the 10th Annual ePharma Summit. Second, it’s Social Media Week in NYC! We love digital pharma, and social media really gets us excited…see where we’re going with this? That’s right, it’s time for another epic party hosted [...]
Tags:#epharma·charity·cocktail reception·conference·donation·ePharma Summit·event·iPad·mobile·party·phone·raffle·social media·win
