By Kimberly Reyes (@CommDuCoeur)
Patient compliance continues to be a major threat to healthcare, and a big concern for the pharmaceutical industry. Non-compliance has been proven to negatively impact both medical outcomes and the U.S. economy. As we continue to explore digital solutions to encourage people to adhere to their medications, Medical Bill Dog’s Dennis Grace [...]
Tags:#dtc2011·adherence·communication·convention·dialogue·doctor·DTC·e-patients·economy·Epocrates·event·Google Body Browser·healthcare·healthcare outcomes·individuality·information·medication·mobile·patient·patient compliance·patient literacy·personalization·Pharmaceutical industry·responsibility·ROI·University of Oregon
This post is part of a week-long series identifying the challenges facing Pharma sales, and determining digital solutions to deal with these obstacles.
By Bob Mason (@BobMasonPalio)
With ever-shrinking headcount and budget figures, sales and marketing teams are under more pressure than ever to make sure that their sales forces are performing optimally.
There are about 100,000 pharmaceutical [...]
Tags:Digital Tools·doctor·efficient·Epocrates·Evernote·Google Maps·Pharma·Pharmaceutical industry·Sales·Salesforce·smartphone·technology
