We’re getting ready to bring you all the SXSH and ePatCon coverage that you’ve been waiting for!
Until tomorrow, take a look at our YouTube channel and think back to last year’s great conference.
Entries Tagged as 'engagement'
Blast From The Past: ePatient Connections 2010
September 19th, 2011 · No Comments · Trends
Tags:#epatcon·conference·Conferences·engagement·epatient·ePatient Connections·events·Health care·healthcare·innovation·marketing·Patients·Pharma·social media·Thought Leaders·Trends·Video
The Best Pharma Conference Ever!
September 16th, 2011 · No Comments · Opinion
by DJ Edgerton (@wiltonbound)
We have an interesting relationship with pharma conferences.
On the one hand, we love them. We think the chances to share best practices and nascent ideas, to learn from each other and to network are all fabulous. We’ve been to dozens, shared video and recaps, and told you about “Conferences You Should Be [...]
Tags:communication·Communities·community·conference·Conferences·Education·engagement·events·marketing·Pharma·Pharmaceutical industry·social media·Social network·strategy·Thought Leaders·Trends
Killer Apps
September 9th, 2011 · No Comments · Knowledge
by Daniel V Licht (@thedvl)
Remember the phrase “killer app?” Just a few short years ago, it was the keystone for every new technology platform, whether that platform was a new operating system, a new hardware form factor or even a new social-media site. Killer applications have historically given new platforms the traction they need to [...]
Tags:apps·communication·Communities·digital strategy·Digital Tools·engagement·innovation·iPad·marketing·Pharmaceutical industry·tablet commputers·technology·Trends
The Social Health Un-Conference
September 8th, 2011 · No Comments · News
Here at Pixels & Pills, we’re always trying to push the conversation about health and pharma in the digital space harder and farther along. Which is why we were intrigued when Shwen Gee let us know about The Social Health Un-Conference (SXSH), taking place September 19th, right before ePatient Connections.
Aside from the impressive speaker list [...]
Tags:communication·Communities·community·conference·Conferences·Education·engagement·events·Health·Health care·information·innovation·Legal Issues·Patients·Pharma·Pharmaceutical industry·social media·Social network·Thought Leaders·Trends·user needs
The Challenge of Getting People Involved on Your Website
September 6th, 2011 · 3 Comments · Knowledge
by Jason Brandt (@jasondmg3)
Attracting visitors to your website is one thing; keeping them engaged is another. With patent expiries and a shrinking sales force on the horizon, pharmaceutical companies need to think strategically about their digital delivery strategy and optimize their most valuable asset: their website.
Social networks are an important component of the marketing mix, [...]
Tags:brand website·business·business strategy·digital strategy·engagement·information·innovation·marketing·Pharma·Pharmaceutical industry·technology·User Experience·user needs·website·Websites
POINT/COUNTERPOINT: Can Digital Tools Replace the Sales Force?
August 30th, 2011 · 1 Comment · Knowledge, Opinion, Trends
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
by Jason Brandt (@Jasondmg3)
First it [...]
Tags:Digital Tools·engagement·iPad·Padforce One·Pharma·Pharmaceutical industry·Sales·Sales force management system·sales reps·sales tools·strategy·tablet·Trends
POINT/COUNTERPOINT: Can Digital Tools Replace the Sales Force?
August 29th, 2011 · No Comments · Knowledge, Opinion, Trends
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. We’re strong believers that healthy arguments can yield the best solutions, and we hope that you enjoy our series. Feel free to add your own arguments in the comments section below!
by DJ Edgerton (@wiltonbound)
Many [...]
Tags:digital strategy·Digital Tools·engagement·innovation·iPad·marketing·mobile·Padforce One·Pharma·Pharmaceutical industry·Sales·Sales force management system·sales reps·sales tools·technology·tools·Touchscreen·Trends·user needs
PharmaCONNECT: A New Way For Pharma to Meet Physicians
August 18th, 2011 · No Comments · News
Last week, we had the pleasure of speaking with Andy Nimmo, the president of Physician’s Office Resource. POR is a media publishing company that offers a catalogue of medical devices and in-office tests, in their print magazine and on their website. On August 1st, they launched PharmaCONNECT, a space where physicians and pharmaceutical companies can [...]
Tags:business·communication·digital strategy·Digital Tools·engagement·information·marketing·Pharma·pharma marketing·Pharmaceutical industry·PharmaCONNECT·Physician's Office Resource·technology
Running Scared: Pharma and the Facebook Wall
August 16th, 2011 · 3 Comments · News, Opinion
by Briana Campbell (@MsMatchGirl)
The talk, for a long while now, has been about Facebook’s change of guidelines, no longer allowing pharmaceutical companies to turn off comments on their Facebook walls. Yesterday, D-Day arrived.
Over on Dose of Digital, Jonathan Richman, was keeping a “deathwatch” vigil over pages that were apt to be removed. On Friday, the [...]
Tags:communication·Communities·community·digital strategy·Digital Tools·engagement·Facebook·FDA·information·innovation·Legal Issues·Pharma·Pharmaceutical industry·social media·Social network·technology
I Can Haz Compliance?
August 8th, 2011 · No Comments · Opinion
source Lolcats
by Briana Campbell (@MsMatchGirl)
Meme ( /ˈmiːm/[1]) is an idea, behavior or style that spreads from person to person within a culture … memes are said to transmit ideas and belief information.
A meme acts as a unit for carrying cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, [...]
Tags:Compliance·Digital Tools·Education·engagement·internet meme·marketing·meme·patient·patient compliance·Pharmaceutical industry·user needs
