by Briana Campbell (@MsMatchGirl)
By now, you’ve all had time to review the FDA’s draft guidance on Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices. And you’ve had time to read the multitude of responses that came after (if you didn’t, Fabio Gratton has compiled many of them for you). And, [...]
Tags:electronic media·emerging media·engagement·FDA·FDA Guidance·FDA guidelines·information·innovation·Pharma·Pharmaceutical industry·social media·Social network·strategy·Trends
by DJ Edgerton (@wiltonbound)
The question seems almost nonsensical at first – your Twitter followers may be really outstanding people, but they’re not organic chemists or researchers. And your Facebook fans, while devoted, probably do not, generally speaking, know how to move a new drug through the FDA approval process.
Just the same, it’s a mistake to [...]
Tags:Compliance·data·digital strategy·Digital Tools·Education·engagement·epatient·FDA·information·innovation·Legal Issues·marketing·Pharma·Pharmaceutical industry·R&D·research and development·social media·Social network·strategy·technology·Trends·user needs
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond.
Antimatter has been a long-running plot device, used in TV shows and movies for about fifty years. But a year ago, [...]
Tags:antimatter·digital strategy·engagement·innovation·marketing·Trends
by DJ Edgerton (@wiltonbound)
Thinking back just 20 years ago, there were a limited number of communication options: the phone call, the letter, the fax. A person’s digital habit – though not thought of in that way – was limited to television or radio, save for a few early adopters exploring computer technology. Today we have [...]
Tags:communication·digital habits·Digital Tools·engagement·Health care·health care providers·healthcare·information·Patients·Trends·user needs
by Krissy Goelz (@krisgoelz)
Recently, we were asked what we thought about how Google+ could affect healthcare, by someone who had read an Xconomy post on the same question.
So, does this newest, mega-hyped social network have the potential to really transform the industry? As you’ve seen with our many point/counterpoint articles, we like to [...]
Tags:Digital Tools·Education·engagement·Facebook·Google·Google Plus·Health care·healthcare·innovation·Legal Issues·social media·Social network·Trends·user needs
by Krissy Goelz (@krisgoelz)
Mirror, mirror on the wall, who’s the healthiest one of all?
Imagine if looking in the mirror could reveal more than just the lines on your face or the state of your hair. What if the mirror was magic and could know what medications you needed to take or whether your blood sugar [...]
Tags:Compliance·Design·Digital Tools·Education·engagement·future·Health·Health care·healthcare·information·innovation·magic mirror·RFID·technology·User Experience·user needs
by Jason Brandt (@jasondmg3)
I don’t understand any of this stuff.
Who has the time to really use this stuff anyway?
No real business can afford to have employees wasting their time on this stuff when they should be busy working.
It’s just a geek thing. Nobody with a life really uses this stuff.
It’s just a kid thing. [...]
Tags:business·communication·Digital Tools·Education·engagement·Facebook·FDA·Health care·healthcare·information·innovation·marketing·Patients·Pharmaceutical industry·social media·Social network·Trends
Joe Hogan of Epion Health talks about putting tablets at the point of care at Digital Pharma East 2011.
Tags:#digpharm·Conferences·Digital Pharma East·digital pharma east 2011·engagement·Health·Health care·healthcare·innovation·patient·Patients·tablets·Trends·User Experience
Pixels & Pills is excited to be a media sponsor, and your host for the opening night cocktail reception (oh yeah!), for Eye For Pharma’s upcoming Digital Innovation in Pharma Summit, being held in Boston, MA, November 2nd and 3rd.
As this blog is all about “new directions in digital pharma,” the Digital Innovation in Pharma [...]
Tags:conference·Conferences·Digital Tools·Education·engagement·events·information·innovation·Pharma·Pharmaceutical industry·social media·technology
by Briana Campbell (@MsMatchGirl)
It’s a dog-eat-dog world out there, so for companies to succeed, they need to either dream big or go home. However, in a competitive world, turning a dream into reality requires action.
With social media becoming a formidable communication tool, pharma and health care companies are devising new strategies to communicate with patients, [...]
Tags:communication·digital strategy·Digital Tools·Education·engagement·Facebook·FDA·marketing·media·Pharma·Pharmaceutical industry·social media·Social network·strategy·Trends
