We’ll be kicking off this week’s theme of “Ones to Watch” by revisiting Pixels & Pills’ interview with Google’s Amy Cowan at the ePharma Summit earlier this year.
By Jason Brandt
Last month, Pixels & Pills’ Carl Turner interviewed Amy Cowan, head of the health industry for Google at the ePharma Summit.
In her conversation with Carl, Amy [...]
Tags:advertising·Augmented reality·communication·e-pharma summit·Google·Google Health·Opinion·Video
Back in February, Damon Caiazza of GSW gave us a few good reasons not to abandon the sales force. Now he’s back with another guest blog post packed with advice on how sales representatives can maximize their value to HCPs. Read on for more of Damon’s insights.
By Damon Caiazza (@dcaiazza)
Knock knock! Who’s there? Pharma [...]
Tags:Customer relationship management·e-pharma summit·marketing·Pharma·Pharmaceutical industry·Sales
We were lucky enough to interview Damon Caiazza of GSW at the e-Pharma Summit a couple of weeks back. Damon’s insights generated a lot of buzz in the industry and he kindly offered to follow up on our conversations with a guest blog post. Read on for some lively and insightful observations from the sales [...]
Tags:#epharma·communication·digital strategy·e-pharma summit·marketing·Pharma·Pharmaceutical industry·Sales·technology·Trends
By DJ Edgerton (@wiltonbound)
Last week, Pixels & Pills’ Jennifer Abelson interviewed John Mangano of ComScore at the ePharma Summit.
In his one short talk with Jennifer, John brought up three powerful points that we thought were worth a bit more discussion.
1. Half of Americans go online for health information.
Believe it! That statistic came from a [...]
Tags:#epharma·advertising·branding·communication·digital strategy·e-pharma summit·FDA·marketing·media·Pharma·Pharmaceutical industry·social media·Thought Leaders·Trends·User Experience
Concluding our event coverage, Kristen Paulick of IIR provides a conference wrapup and talks about what’s next for the E-Pharma Summit.
Tags:#epharma·Conferences·e-pharma summit·Pharma·Pharmaceutical industry·social media·Thought Leaders·Trends
Robert Krensel of Xvivo gives his thoughts on the growing use of digital video in Pharma marketing.
Tags:#epharma·advertising·communication·Communities·creativity·digital strategy·Digital Tools·e-pharma summit·Education·marketing·media·Pharma·social media·technology·Thought Leaders·Trends·User Experience·user needs·Video
Live From the E-Pharma Summit (#epharma)
Kevin Nalty of Nalts Consulting explains how he became a You Tube sensation and what Pharma marketers can learn from his success.
Tags:#epharma·advertising·branding·communication·digital strategy·Digital Tools·e-pharma summit·innovation·marketing·media·Pharma·Pharmaceutical industry·social media·technology·Thought Leaders·Trends·User Experience·Video·viral video·You Tube
Live From the E-Pharma Summit (#epharma)
Seth Levine of One to One Interactive Health explains the new science of Neuro Marketing Research and how Pharma companies are using it to test new digital offerings.
Tags:#epharma·data·Design·digital strategy·Digital Tools·e-pharma summit·innovation·Patients·Pharma·Pharmaceutical industry·technology·Trends·User Experience·user needs·Web Design
Live From the E-Pharma Summit (#epharma)
Dave deBronkart, Co-Chairman of the Society of Participatory Medicine provides some unique insight in to the patient’s approach to digital media and healthcare.
Tags:#epharma·communication·Communities·Customer relationship management·digital strategy·Digital Tools·e-pharma summit·Education·Health Care Reform·Patients·Pharma·Pharmaceutical industry·physicians·social media·technology·Thought Leaders·Trends·User Experience·user needs
Live From the E-Pharma Summit (#epharma)
Amy Cowan, Head of Industry, Health for Google talks to us about search, how physicians are using the Internet and what Google wants the FDA to know about social media.
Tags:#epharma·#fdasm·advertising·communication·Communities·data·digital strategy·Digital Tools·e-pharma summit·FDA·Health·media·Pharma·Pharmaceutical industry·search·social media·Thought Leaders·Trends·Video·You Tube
