Leigh Householder, VP, Digital Strategist for GSW talks about her history as a longtime blogger and how GSW is using what she learned to create e-Detailing modules for the latest technology platforms.
Entries Tagged as 'e-detailing'
Leigh Householder of GSW on the iPad and e-Detailing
October 19th, 2011 · No Comments · Knowledge, News, Trends
Tags:#digpharm·blogging·digital pharma east 2011·e-detailing·GSW·iPad·Leigh Householder·social media
Thinking Doctors? Think Smartphones.
August 25th, 2010 · No Comments · Opinion
Photo courtesy of Fast Company
By Sven Larsen (@zemoga)
A recent survey investigated physicians’ use of smartphones, and how it fits in to their detailing preferences. Here are some of the top findings:
The majority of doctors own smartphones.
While just about all of them still permit detailing rep visits, the numbers are dropping.
And almost [...]
Tags:application·BlackBerry·communications·doctor·Droid·e-detailing·innovation·IPhone·prescriptions·smartphone·technology
Changing How We Communicate with Doctors
July 6th, 2010 · 2 Comments · Opinion
By Todd LaRoche (@toddlaroche)
It’s no surprise studies indicate that physicians can enhance patient satisfaction by spending more time with them during office visits. Conversely – and challenging for pharmaceutical sales reps – the amount of time doctors have away from patients is decreasing. This article references a survey that shows 60 percent of doctors are [...]
Tags:digital·doctors·DTC·e-detailing·Education·patient·Sales·social media
