This post continues our week-long theme of government regulation with a discussion on why it’s important for consumers to engage with with Pharma companies.
By Russ Ward (@russcward)
Every one of us has done it at least once.
You come down with some sickness, tally up the symptoms of your malady, and hit the internet. Ten minutes later, [...]
Tags:communication·Communities·Compliance·DTC·Education·FDA·Health care·Legal Issues·marketing·Patients·Pharma·social media·technology
This post is part of our series on creativity in Pharma, where we’ll highlight some of our favorite campaigns, provide case studies on truly innovative marketing techniques, and celebrate a crucial element of this unlikely industry.
By Jason Brandt (@Jasondmg3)
From the Lunesta butterfly to the Pristiq wind-up toy, from the NuvaRing water ballet to the Cialis [...]
Tags:advertising·branding·Cialis·commercials·creativity·Cymbalta·Detrol·DTC·innovation·Lunesta·marketing·media·Patients·Pfizer·Pharma·Pristiq·social media·television·Trends·Zoloft
By Steve Dubansky, MD
Are you ready for 10 minute long DTC commercials?
The seemingly never-ending debate about the risks and benefits of DTC drug advertising continues to rage between Pharma and the concerned, self-designated protectors of the public health. Do prescription drug ads educate consumers, improve the quality of care, and contribute to better patient adherence, [...]
Tags:advertising·branding·Compliance·drug safety·DTC·Education·FDA·Legal Issues·marketing·media·Pharma·Pharmaceutical industry·Risk mitigation·Trends·user needs
