by Briana Campbell (@MsMatchGirl)
People like to make out that the issues surrounding pharma’s involvement with social media are extraordinarily complex. I’m not so sure.
It’s over-simplistic – but still true – to say that the main worry with digital media for the pharmaceutical industry is the interactivity of social networks. You see, I don’t think it’s [...]
Tags:Compliance·DTC·Facebook·HIPPAA·marketing·off-label·Pharma·Pharma industry·Pharmaceutical industry·reporting·social media·Social network·Twitter
By Todd LaRoche (@toddlaroche)
Will social media be a category killer, crushing even mobile technologies? That’s an unlikely reality – especially if the FDA continues delaying the announcement of new advertising guidelines for online and social-media marketing. Plus, social media isn’t a replacement for other communication channels; it should be complementary, and part of a larger [...]
Tags:#dtc2011·conference·DTC·events·FDA·internet·marketing·medical applications·mobile·multi-channel·profit·smartphone·social media·spending·strategy
By Kimberly Reyes (@CommDuCoeur)
Patient compliance continues to be a major threat to healthcare, and a big concern for the pharmaceutical industry. Non-compliance has been proven to negatively impact both medical outcomes and the U.S. economy. As we continue to explore digital solutions to encourage people to adhere to their medications, Medical Bill Dog’s Dennis Grace [...]
Tags:#dtc2011·adherence·communication·convention·dialogue·doctor·DTC·e-patients·economy·Epocrates·event·Google Body Browser·healthcare·healthcare outcomes·individuality·information·medication·mobile·patient·patient compliance·patient literacy·personalization·Pharmaceutical industry·responsibility·ROI·University of Oregon
By DJ Edgerton (@wiltonbound)
I think we can all agree that Tourette’s syndrome (TS), which affects 3 out of every 1,000 children in the United States, is no laughing matter.
But I gotta tell you…this guy is HILARIOUS. Louis “Twitchels” Centanni got his stage name from Nicole Richie (yes, Nicole Richie) when she and fellow heiress Paris [...]
Tags:Conditions and Diseases·DTC·Health·humor·marketing·Neurological Disorders·Tourette syndrome·Tourette Syndrome Association·viral
By Dan Bobear (@dbobear)
For the last 12 years Beloit College has released the Beloit College Mindset List, a compilation of cultural touchstones that shape the lives of people entering college this fall. Born in 1992, these millennials or Gen Y-ers represent both present and future prescription and OTC pharmaceutical consumers. Every generation has unique characteristics, [...]
Tags:culture·customer·customer loyalty·demographic·DTC·engagement·future·games·Generation Y·information·instant gratification·marketing·mobile·online·OTC·prescription·social networks
This year, it’s all about the customer at the 5th annual eyeforpharma eCommunications and Online Marketing Summit!
Come join the many interesting and inspiring people from the healthcare industry November 8 and 9, 2010 at Boston’s Hyatt Harborside and learn what the most forward-thinking leaders in the industry are doing. The action-packed schedule includes opportunities to [...]
Tags:customer·discount code·DTC·esampling·event·eye for pharma·mobile·offline·physician·Shwen Gwee·soc·social media·speakers·storytelling
By Todd LaRoche (@toddlaroche)
It’s no surprise studies indicate that physicians can enhance patient satisfaction by spending more time with them during office visits. Conversely – and challenging for pharmaceutical sales reps – the amount of time doctors have away from patients is decreasing. This article references a survey that shows 60 percent of doctors are [...]
Tags:digital·doctors·DTC·e-detailing·Education·patient·Sales·social media
By Guy Mastrion (@gmastrion)
I’m going to speak heresy as an advertising creative director, specifically one working in healthcare. I’m coming to the belief that the FDA should put an end to branded TV commercials for pharma products.
Why?
Because I believe we’ve all been lulled into a healthcare coma by unimaginative, often nonsensical commercials attempting to communicate [...]
Tags:advertising·branding·commercials·communication·Compliance·creative·creativity·digital·DTC·FDA·marketing·Pharmaceutical industry·TV·Video
This post will continue our week-long theme of “Pharma Without Borders,” which inspects how Pharma companies engage with doctors and patients overseas.
By Russ Ward (@russcward)
Sometimes we forget that DTC is unusual and new in the global pharmaceutical market. But direct-to-consumer (DTC) advertising of prescription drugs is illegal everywhere in the world with two exceptions. The [...]
Tags:advertising·Canada·communication·DTC·global·Legal Issues·marketing·Mexico·Pharma·Pharmaceutical industry·public relations·strategy
This post continues our week-long theme of government regulation with a discussion on why it’s important for consumers to engage with with Pharma companies.
By Russ Ward (@russcward)
Every one of us has done it at least once.
You come down with some sickness, tally up the symptoms of your malady, and hit the internet. Ten minutes later, [...]
Tags:communication·Communities·Compliance·DTC·Education·FDA·Health care·Legal Issues·marketing·Patients·Pharma·social media·technology
