By DJ Edgerton (@wiltonbound)
…of information, that is.
Medical Marketing & Media’s Ben Comer just published an article on the results of a survey done by MedTera, and that’s what they found.
To be more official, here are a few of the numbers:
95% of patients want to get more information about managing their disease.
77% of [...]
Tags:communication·Compliance·drug safety·Education·Health care·Patients·Trends
Last year’s ePatient Connections conference was the event of the year, attracting some of the most influential voices in the industry and garnering lots of positive feedback from the attendees. Pixels & Pills sat down with conference leader Kevin Kruse to talk about why we all should be attending this year’s event.
1. ePatient Connections 2009 [...]
Tags:communication·Conferences·DDMAC·Digital Tools·drug safety·Education·epatient·events·Facebook·FDA·healthcare·interviews·marketing·Online Communities·patient communities·Patients·Pharma·social media·Social network·technology·Thought Leaders·Trends·Twitter·user needs·YouTube
(Photo by Win McNamee/Getty Images North America)
By Kimberly Reyes (@CommDuCoeur)
On March 23, 2010, President Obama signed his controversial Healthcare Reform Bill into law, with the objective of making healthcare more affordable and expanding coverage to the 32 million Americans that are currently uninsured, including self-employed individuals and low-income families.
Groups such as Physicians for Reform [...]
Tags:communication·Compliance·Digital Tools·doctors·drug safety·Education·Health care·Health Care Reform·HITECH·Obama·Patients·Pharmaceutical industry·technology
By Paul Harrington
R.I.P., CVA.
Friends, Romans, and countrymen, lend me your ears: I come not to praise the CVA, but to bury it.
The CVA – or Core Visual Aid – the most commonly used sales tool in the armamentarium of pharmaceutical sales is dead, dead, dead. Certainly, for decades it had served us well: it gave [...]
Tags:creativity·Design·Digital Tools·drug safety·Education·innovation·interactive·marketing·Opinion·Pharmaceutical industry·Sales
This post is the first in a week-long series that asks “What would the government regulate?” We’ll be talking about government concerns, healthcare scares, the impact of reform, and more.
By Sven Larsen (@zemoga)
The FDA needs to let the pharmaceutical industry provide information online. Yes, there’s been plenty of disagreement over exactly how this ought to [...]
Tags:balance·communication·drug safety·Education·FDA·Legal Issues·marketing·Pharmaceutical industry·transparency
By Jim Mittler, PhD, Medical Director (@jim_mittler)
We all know that the social media revolution is happening and it cannot be stopped—this is according to the exponential growth of social media over the past several years. It has fundamentally changed the way in which information is disseminated and the way people communicate throughout the world today. [...]
Tags:#fdasm·#hcsm·American Recovery and Reinvestment Act of 2009·communication·Communities·Digital divide·digital strategy·drug safety·Education·Facebook·Health care·Health Care Reform·innovation·Legal Issues·mobile·patient portal·Patients·Pharmaceutical industry·social media·technology·United States·WebMD·YouTube
This post is part of a week-long series centered around the theme of communication. This week, we’ll identify important communities and provide tips and guidelines on how to effectively reach them.
By Russ Ward (@russcward)
Patient communities are, to many pharma executives, terrifying. They’re the Wild West – an untamed land where people say whatever [...]
Tags:Blogs·collaboration·communication·Communities·Compliance·Customer relationship management·digital strategy·drug safety·Education·epatient·HCP·marketing·patient communities·Patients·Pharma·pharma executives·social media·Social network
By DJ Edgerton (@wiltonbound)
Microblogging? Sooo 2008.
If you listen to the hype that emanated from SXSW, it’s all about location, location, location.
Not very long ago, the idea to make it possible for people to transmit short bursts of information to their group of friends was groundbreaking. Now that Facebook made their status updates a big broader, [...]
Tags:communication·Compliance·digital strategy·drug safety·Education·Facebook·Foursquare·Google·Microblogging·mobile·Patients·Pharma·social media·Social network·SXSW·technology·Twitter
by Russ Ward (@russcward)
Earlier today, we tweeted about an article from a 2006 issue of Businessweek entitled “Big Pharma’s Nurse Will See You Now” and recommended that our readers check out the comments.
One response comes from a patient with Multiple Sclerosis named “Steph,” who appears to be grateful for the education and compliance monitoring she [...]
Tags:Digital Tools·drug safety·Education·marketing·nurses·Patients·Pharmaceutical industry·social media·Social network·Trends
By Sven Larsen (@zemoga)
Want to communicate more effectively and quickly with health care providers? Then read a few comic books.
Probably not the advice you were expecting to hear, right? After all, comics are for kids and nerds, adolescent flights of fancy that we put away when we move on to more serious things. And there’s [...]
Tags:communication·Compliance·creativity·data visualization·Design·Digital Tools·drug safety·Education·infographics·innovation·media·Pharma·Trends·User Experience
