Tag Archives: drug development

3 Oct/11

How Pharma Can Do More Than Worry About Patents

by Krissy Goelz (@krisgoelz) How do you market the new hotness when it is neither new nor hot anymore? Its a pressing issue for pharmaceutical companies, which have become increasingly dependent...

Posted in Social Media | Tagged drug development, drug discovery & development, drug patents, drugs, marketing, patent, patents, Patients, Pharma, Pharmaceutical industry, research | Leave a comment

28 Apr/11

Media Gets Meta

By DJ Edgerton (@wiltonbound) Whoa, thats like...so meta, dude. A 5-minute walk on any college campus will reveal that "meta" has become the 21st-century version of "groovy. It's a word used to...

Posted in Social Media | Tagged business, capitalism, case studies, conference, drug development, Facebook, failure, friendfeed, learn, media, meta, practical, reputation, science, self-reference, social media, state of pharma, success, the social network, theory, trials, Twitter | Leave a comment